Due a packaging refresh, Alliance approached Purple looking for some new illustrations for the packaging of Vamousse with an extremely tight 1-week turnaround.
We created 2 new characters and a new illustrated back-of-pack ‘how to use’ from scratch in 3 days.
Following the packaging refresh and some new characters, we were then tasked to develop a suite of tactical assets utilising the new imagery. We held strategy and tactical planning workshops to create a robust tactical plan and compelling creative following the update to the packaging that we finalised at the end of 2021. The tactical plan included retailer POS, pharmacist leavepieces, parent leavepieces, a website re-write, social media assets, an updated MOA video, YouTube pre-roll and out-of-home advertising.
The updated packaging was on shelves from April 2022 alongside the characters on POS and supporting tactics. These characters formed the base of the creative campaign for this brand for 2022 and beyond.