Focus on flexibility

The task

Pfizer needed us to:

• Deliver on-brand assets faster
• Work within very tight and often moving deadlines
• Manage our own time, while becoming part of the wider Pfizer team

The approach

To create Pfizer’s perfect dedicated studio, we looked closely at each office’s needs and challenges. Then we built a bespoke team of specialists, and equipped them with the technology and processes they needed to deliver.

The action

From our research into Pfizer’s needs, we built dedicated teams of both creatives and account managers in each location. We also introduced ICHOR Studio, our industry-leading project management platform, and integrated several creative processes and workflows that were easy for the whole team to follow. This meant we could ensure briefing, creation and quality control were streamlined, and on‑brand assets could be delivered quickly and consistently.