We were challenged to enhance the quality and consistency of creative assets and uphold P&O’s brand standards across the board. Deadlines were tight and expectations were high, so we had to guarantee fast, timely delivery, high quality and a shipshape service – at all times.
P&O Ferries needed an agile and dedicated creative studio to meet this challenge. This team would also act as in-house brand guardians, on-hand to produce bespoke on-brand assets, quickly and within budget.
First, we got to know P&O Ferries and their existing teams, processes and assets top to bottom. Then we built a bespoke creative team, complete with a dedicated sourcing manager, to oversee printing and production when it was called for.
We also made wider agency resources and specialist skills available, whenever they were needed. ICHOR Studio, our workflow management platform, was installed at the team’s core, streamlining processes and improving communication and visibility for all stakeholders.
saving on external agency spend
years of partnership