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The right chemistry

Maximising efficiency and creativity


The situation

MSD is a global pharmaceutical company, making medicines to treat some of the world’s most challenging diseases. The complex nature of biomedical topics meant MSD needed more than just an on-site studio. They needed dependable specialists on hand in their head office in Italy, who could handle high-volume, high-science collateral.

A laptop screen with illustrated people and the slogan MSD Crowd Caring

The task

With 84 brands to consider, MSD tasked us to:

  • Produce quality internal and external communications across therapy areas
  • Create a responsive and efficient creative process
  • Become an extension of the MSD team and suggest new, creative ways to communicate complex information


The approach

To create a specialist studio for MSD in Italy, we first needed to understand the needs of the business and its brands. Only then could we maximise efficiency and creativity.


The action

Our dedicated studio was made up of an account director, an account executive, and a large team of graphic designers.

We made the production process as simple as possible by using our innovative workflow management platform, ICHOR Studio, and called upon the wider agency team whenever they were needed. As hoped, we quickly became key members of the wider MSD team.

The ‘studio’ always provides high-quality solutions to support me in a very effective way.

Senior Specialist, Channel & Customer Marketing, MSD Italy


HCP e-detail aids


approved emails


videos produced

Want to make communications that actually work? Then you know what to do