Digital transformation across the EUCAN region
Delivering creative and digital adaptation for 20 brandsWhat we did
We partnered with MSD to transition 80% of their traditional print items digital e-detail aids for 20 of their key brands.
We had only 3 months to complete the initial digital transformation, which involved converting conventional print assets to approximately 1,000 digital screens.
Purple have a number of working practices to develop digital materials, which means we are able to use any existing materials, in any format, and convert this to a digital output.
Our industry-leading ICHOR Studio platform underpins this process to provide:
- Project and workflow management
- Exhaustive tracking and reporting
- Digital asset and approval management
This robust digital transformation process meant MSD could stay in control of the workflow, while saving time and budget. They could also be reassured the new digital assets would be brand compliant.
The digital transformation project involved three phases:
Review all assets for copyright issues, standardise formatting and create templates.
Produce interactive PDFs, for rapid deployment in all countries and platforms.
Set up a Veeva test environment, and develop output in HTML5 suitable for Veeva.
Plan and scope automation of iPad assets to Veeva-ready HTML for stakeholder countries.
Build and test prototype for countries to submit their locally-produced output
e-detail screens created in just 3 months
supported across the EUCAN region