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JD Wetherspoon

Raising the bar

A dedicated studio delivering quality and quantity

WHAT WE DID

The situation

JD Wetherspoon are a leading hospitality chain, with nearly 900 pubs and hotels across the UK. To meet their need for high volumes of both printed and digital assets, they required more than a traditional agency could ever provide. Only a dedicated studio could achieve the quality and quantity they were looking for.

Wetherspoon images - a poster, a pint and a pump
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The task

With 14 key sub-brands and over 20 client contacts, Wetherspoon challenged us to:

  • Deliver branded assets, from regularly changing menus to staff uniforms and financial reports
  • Maintain consistency across all channels
  • Make all creative processes fast and efficient

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The approach

To answer this challenge we put together a dedicated team of artworkers, creatives and traffic and account managers, all supported by bespoke, intelligent technology developed specifically for JDW’s needs.

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The action

Based on our in-depth research, we built a large dedicated creative studio. We also introduced our project management platform, ICHOR Studio, to streamline briefing and asset creation, and improve overall quality control. Our team worked smoothly, taking up a vital place within the business and becoming one with the wider team.

A variety of Wetherspoons logos

The results

 

Every year, we help JD Wetherspoon deliver over

 

1000 projects

from bunting to business cards to beer mats.

Our partnership keeps receiving a high client satisfaction score.

Here’s to many more years of this very successful creative partnership.

Want to make communications that actually work? Then you know what to do