The task
It was down to us to create a case study that could transform this complex subject matter into a story compelling enough to promote IBM’s capabilities and connect with its prospects.
The approach
Who doesn’t love dogs? This was the seed behind a video case study featuring the RSPCA’s canine guests. By showing the interaction between the animals and support staff, a short film could bring to life IBM’s digital engagement work more than a static technology presentation ever could.
The action
With the RSPCA’s support staff and four-legged friends in starring roles, we produced a film showing how a strategic approach to digital marketing successfully connects with supporters, helping the charity rehome animals and drive fundraising activities.
715,000+
Views on YouTube