Fortified with a sense of theatre, IBM hoped to elevate its Cyber Resilience offering, piquing the interest of high-level business leaders at international events.
After IBM approached us with a fledgling idea to simulate a real-time cyber-attack, we began devising a script and storyboard for a memorable piece of experiential storytelling.
The presentation begins conventionally, only to be interrupted moments later by a ‘live’ client call, forcing the presenter to work with the caller to resolve the cyber-attack issue with the help of the audience.
Making use of cleverly timed, pre-recorded sequences with actors, the presentation takes the audience through two intriguing interactive scenarios, both negative and positive.
As well as establishing a clear narrative for the project, Purple managed the video production process from start to finish.
for two other events
pipeline of revenue generated
‘Best Use of Martech for Live Events’ at B2B Marketing’s Martech Awards 2020