Walking in their shoes

The task

The event’s aim was to upskill IBM’s salesforce, giving them the tools to have smarter, more powerful and more consistent conversations with their clients – and, ultimately, enhance sales.

Having already created a cyber security themed simulation ‘Alien Attack’, for a previous public-facing event, we were asked to create three new digital simulations in a similar vein along with repurposing Alien Attack. Each needed to align to one of four key client challenges:

• Optimise infrastructure and workloads for portability and flexibility
• Manage hybrid multicloud environments with consistency
• Reduce IT costs and increase performance with visibility
• Minimise risk and enhance business continuity with security and resiliency

The approach

Against a tight deadline of six weeks, we worked alongside multiple stakeholders on the simulations separately but consecutively, all with the additional restrictions of global lockdown. This included remote working from the entire cross-divisional team, and casting actors and voiceover artists with the ability to record their scenes from home.

The action

We created, or repurposed, and delivered the four simulations through gamified puzzles, compelling video footage, immersive storylines and memorable characters. Each allowing a seller to briefly walk in the shoes of the client and understand their business challenges. Accessibility considerations were included throughout, ensuring that each delegate could participate and enjoy the content.