The task
Fortified with a sense of theatre, IBM hoped to elevate its Cyber Resilience offering, piquing the interest of high-level business leaders at international events.
The approach
After IBM approached us with a fledgling idea to simulate a real-time cyber-attack, we began devising a script and storyboard for a memorable piece of experiential storytelling.
The action
The presentation begins conventionally, only to be interrupted moments later by a ‘live’ client call, forcing the presenter to work with the caller to resolve the cyber-attack issue with the help of the audience.
Making use of cleverly timed, pre-recorded sequences with actors, the presentation takes the audience through two intriguing interactive scenarios, both negative and positive.
As well as establishing a clear narrative for the project, Purple managed the video production process from start to finish.
Repurposed
for two other events
$290m+
pipeline of revenue generated
Winner
‘Best Use of Martech for Live Events’ at B2B Marketing’s Martech Awards 2020