To bring its cutting-edge technology to light in the UK, Chinese communications business Huawei needed an adaptation and localisation agency – one that could handle everything from ad resizing and in-store promotion to cinematic video and social media.
Helping Huawei Phone Home
To guarantee Huawei a return on their investment, we had to provide a flexible, efficient transcreation service, ensuring their global communications were fit for purpose in their English-speaking markets.
Adopting both a strategic and an operational role, we produced a raft of print and digital campaigns, featuring advertising, point-of-sale assets, and experiential roadshow exhibits, as well as web and social media content.
Notable successes included the ‘Huawei Creators’ student engagement campaign and the P9 smartphone launch; the latter featuring everything from TV and outdoor advertising to instore installations and digital displays. We also helped Huawei promote their P8 smartphone’s unexplored features via a series of 14 how-to video.
- P8 how-to videos have gained over 33,000 views on YouTube
- Huawei Creators campaign received 1,250 student competition entries
- 467 sales staff visited the photo booth at the Call Centre Roadshow