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Huawei

Helping Huawei Phone Home
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Project type

It’s the classic story of global campaign meets UK marketplace. Huawei needed a UK and ROI adaptation and localisation agency to make their global materials fit for purpose at country level. This included everything from resizing ads to reimagining cinema videos for in-store promotion.

Deliverables

Web banners, animation, POS

OBJECTIVE

To offer a dependable, flexible and efficient transcreation service for Huawei in the UK and ROI.

SOLUTION

Purple handles the POS, promotional marketing and social media assets for Huawei, playing a strategic and operational role in its campaigns across digital and print channels.

RESULTS

Promotion of Huawei’s P8 smartphone’s unexplored via a series of 14 How-To videos, and a range of social assets to promote these videos on Twitter and on Facebook. Since going live, the videos have accumulated over 33,000 views on YouTube.

The P9 smartphone was a Huawei flagship product launch. Purple helped them deliver a campaign of localised assets from offline print, through to TV, retail, cinema and digital out of home display.

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