Helping Huawei Phone Home

To bring its cutting-edge technology to light in the UK, Chinese communications business Huawei needed an adaptation and localisation agency – one that could handle everything from ad resizing and in-store promotion to cinematic video and social media.

To guarantee Huawei a return on their investment, we had to provide a flexible, efficient transcreation service, ensuring their global communications were fit for purpose in their English-speaking markets.

Adopting both a strategic and an operational role, we produced a raft of print and digital campaigns, featuring advertising, point-of-sale assets, and experiential roadshow exhibits, as well as web and social media content.

Notable successes included the ‘Huawei Creators’ student engagement campaign and the P9 smartphone launch; the latter featuring everything from TV and outdoor advertising to instore installations and digital displays. We also helped Huawei promote their P8 smartphone’s unexplored features via a series of 14 how-to video.

  • P8 how-to videos have gained over 33,000 views on YouTube
  • Huawei Creators campaign received 1,250 student competition entries
  • 467 sales staff visited the photo booth at the Call Centre Roadshow
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