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GLL

A ‘Better’ dedicated studio

An extension to the marketing team

What we did

The situation

Greenwich Leisure Limited (GLL) have 400+ facilities and venues across the UK, many under their ‘Better’ brand. They needed a dedicated team to create consistent, on-brand marketing materials - fast.

A woman standing at the door being interviewed

The task

GLL challenged us to help them:

  • Keep marketing materials on-brand, across both GLL and consumer-facing brand ‘Better’
  • Make the creative process easier for everyone
  • Keep asset quality on-point, no matter how much was needed

This included seasonal, regional and corporate campaigns that would be seen everywhere from gym lobbies to the London Underground.

A woman standing at the door being interviewed

The approach

To create a specialist studio for GLL, first we stepped inside their world. There we learnt about their challenges and how to solve them. Our solution was a robust, but fast process in three phases:

  • Discovery and scoping
  • Recruitment and team-building
  • IT and infrastructure

A woman standing at the door being interviewed

The action

We created a dedicated team of account management, artworkers, designers, and traffic coordinators - all based at our very own Purple head office.

We used our industry-leading ICHOR Studio platform to make sure the creative process was simple and consistent. It helped us manage the workflows of the entire team - studio and otherwise - supplementing with resources from the wider agency whenever additional skills, expertise or manpower were required.

52 million

visitor engagement

4,500

assets over 6 months

15+ team

plus flexible, additional resources from the Purple Agency

Want to make communications that actually work? Then you know what to do