A ‘Better’ dedicated studio

The task

GLL challenged us to help them:

• Keep marketing materials on-brand, across both GLL and consumer-facing brand ‘Better’
• Make the creative process easier for everyone
• Keep asset quality on-point, no matter how much was needed

This included seasonal, regional and corporate campaigns that would be seen everywhere from gym lobbies to the London Underground.

The approach

To create a specialist studio for GLL, first we stepped inside their world. There we learnt about their challenges and how to solve them. Our solution was a robust, but fast process in three phases:

• Discovery and scoping
• Recruitment and team-building
• IT and infrastructure

The action

We created a dedicated team of account management, artworkers, designers, and traffic coordinators - all based at our very own Purple head office.

We used our industry-leading ICHOR Studio platform to make sure the creative process was simple and consistent. It helped us manage the workflows of the entire team - studio and otherwise - supplementing with resources from the wider agency whenever additional skills, expertise or manpower were required.