To get every delegate at London Vet Show (LVS) excited about Galliprant, we created a customer journey that began before they even arrived, then continued throughout their visit and beyond.
Onsite highlights included a reception area takeover that put us top-of-mind as soon as attendees reached the venue, with a thought-provoking question to stimulate conversation, and a digital-focused booth with an eye-catching giant animation wall that grabbed delegates’ attention from across the exhibition hall.
As a result, we had 150 sign-ups to the quiz, huge footfall on the stand with meaningful conversations, and a packed symposium with vets wanting to understand more about OA and Galliprant.
