dental.pet Website

Created using a mobile-first design process, dental.pet is a multi-language site that delivers comprehensive information on all aspects of pet dental care for vets and pet owners, ranging from dental health education to product-based content and diagnostic aid advice.

All PLAQTIV+, Orastrip Orozyme materials, both print and digital (including the packaging), drive to the website to provide education on dental health and the full range of dental products Animalcare offer. Content is continuously optimised based on analytics performance, and alt-tags and keywords have been used throughout to support SEO, where we currently rank highly.

The dental.pet website has been extremely well received, meeting an unmet need of education around dental health. They were also very happy to have somewhere to drive pet owners following discussions about dental health. So far, over the last four months, we have had 2,500 visitors to the site, with an extremely low bounce rate of only 9%.