The task
Carlsberg challenged us to help them:
- Improve quality and consistency
- Deliver assets faster, while staying on-brand
- Make the production process easier for all client stakeholders
We also worked on Carlsberg’s largest-ever UK launch (Pilsner) and supported the refresh of three of their flagship brands (Export, Special Brew and Nordic).
The approach
We don’t believe in a one-size-fits-all approach. With Carlsberg, our strategy was reimagining their entire creative and delivery process, building efficiency and improving communication across their teams. We also wanted to empower the on-site studio team and strengthen our relationship with them.
The action
We adopted Carlsberg’s existing studio team, who had invaluable product knowledge and experience. We then supported them with the latest technology and workflow processes.
ICHOR Studio – our industry-leading workflow management platform – was central in making the entire creative process simpler, while also improving brand visibility and productivity.
1,321
assets created in year 1
478
items sourced in year 1
Four
major product launches supported