contact

Avios

A BOX OF TRICKS
arrow work

Project type

Avios needed a dynamic campaign to promote their new card linking technology to a B2B audience. Card linking allows partners’ customers to collect Avios without the need to show a physical loyalty card, by securely linking a customer’s payment card and Avios membership number.

Deliverables

Direct mail, website

OBJECTIVE

To launch Avios’s card linking technology–get the target audience to engage with the Avios proposition–and create a moment of delight. And in doing this, generate leads for Avios.

SOLUTION

The technology is frictionless, a partner can offer loyalty and rewards using any one of their customers’ payment cards. Leading us to a magic theme of "pick a card, any card". Purple developed this magic concept into an integrated campaign. It connects magic with card linking and is delivered via a content-rich user journey, creating a tiered campaign that creates multiple pathways for stakeholders to engage.

Face-to-face meeting

10 +

Qualified Leads

34 +

Response Rate

58 %

We are a sociable, approachable bunch
and we’d love to hear from you.

This website works best using cookies. If you continue to use this site, we'll assume that you are happy to receive cookies. Terms of Use.