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Every second counts: B2B martech awards shortlist is out!

Purple and IBM campaign has been nominated

Nikki Plant

Author: Nikki Plant

Marketing Manager

Date posted: 12/02/2020

The shortlist for B2B Marketing’s Martech Awards has been announced and we are delighted to share the news that Purple Agency’s campaign created with IBM – Every Second Counts – has been named in two categories.  The awards, taking place on 19th March, have 21 prizes on offer and the Every Second Counts campaign has been selected for the ‘Best Use of Martech for Customer Engagement’ and ‘Best Use of Martech at Live Events’ shortlist.

The Martech Awards showcase the achievement of those pushing the boundaries and transforming the landscape of what technology in B2B marketing can achieve. 

About the campaign

To demonstrate the dangers of cybercrime to its customers, IBM demanded more than a PowerPoint deck. Fortified with a sense of theatre, IBM needed to elevate its Cyber Resilience offering, piquing the interest of high-level business leaders at international events.

After IBM approached Purple with the seed of an idea involving a simulated cyber-attack, we set about devising a script and storyboard for a memorable piece of experiential storytelling.

Making use of cleverly timed, pre-recorded sequences with actors, we created a presentation that takes the audience through two interactive scenarios, negative and positive.

Our presentation begins conventionally, only to be interrupted by an urgent call – apparently live – forcing the presenter to work with the caller to resolve the cyber-attack with the help of the audience.

As well as establishing the project narrative, we managed the video production process from start to finish.

The presentation was so successful it was repurposed for events such as the Cloud Expo Europe and Chief Disruptor Live in London, helping IBM build confidence in their Cyber Resilience services.

To view the full case study, please visit our B2B page here