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Award win! Every second counts: B2B Martech Awards 2020

Purple Agency and IBM campaign - Every Second Counts - has won the ‘Best Use of Martech for Live Events’ category at B2B Marketing's Martech Awards.

Nikki Plant

Author: Nikki Plant

Marketing Manager

Date posted: 14/05/2020

We are delighted to announce that our campaign created with IBM – Every Second Counts – has won the Gold award for ‘Best Use of Martech for Live Events (online or real-world)’ at B2B Marketing’s Martech Awards 2020.

The awards showcase the best talent, achievement and success in the B2B martech arena and we’re thrilled to have been involved in this winning campaign.

About the campaign

To demonstrate the dangers of cybercrime to its customers, IBM demanded more than a PowerPoint deck. Fortified with a sense of theatre, IBM needed to elevate its Cyber Resilience offering, pricking the interest of high-level business leaders at international events.

After IBM approached Purple with the seed of an idea involving a simulated cyber-attack, we set about devising a script and storyboard for a memorable piece of experiential storytelling.

Making use of cleverly timed, pre-recorded sequences with actors, we created a presentation that takes the audience through two interactive scenarios, negative and positive.

Our presentation begins conventionally, only to be interrupted by an urgent call – apparently live – forcing the presenter to work with the caller to resolve the cyber-attack with the help of the audience.

As well as establishing the project narrative, we managed the video production process from start to finish.

The presentation was so successful it was repurposed for events such as the Cloud Expo Europe and Chief Disruptor Live in London, helping IBM build confidence in their Cyber Resilience services.


To view the full case study, please visit our B2B page here