There’s no such thing as a perfect brief, but it’s easy to spot a bad one.

Associate Account Director Kelly Wright breaks down the importance of what makes a good brief, and how clients and agencies can work together to improve the state of briefing.

Producing a bid can be a stressful time. There is so much to do, and so little time to do it.

Emma Lowman, Account Director explains how setting out a micro to-do list can help make the complex simple.

What if you had a situation where patients knew more than the HCPs treating them? With rare disease, that’s often the case.

Associate Creative Director, Aaron Hall speaks about the importance of not racing to the finish line but instead, learning from the patients themselves … the ‘real’ rare disease experts.

The Purple Agency have been recognised by leading marketing media platform The Drum in their 2022 Elite List.

Understanding your audience is crucial when planning your content strategy. 

The marketing world is full of great examples of successful content that started with key audience insight. Senior Account Executive, Chelsea Phillimore, takes a look at the word game phenomena, Wordle, and discusses how this is one of the most recent ones.

We’re excited to announce that Purple has once again been included as one of the top UK B2B marcomms agencies in the 2022 B2B Marketing UK Agencies Benchmarking Report.

We’re thrilled to announce that we’ve claimed the #4 spot in PM Live’s 2021 Top 10 independent agencies list.

Beyonce and Paul Simon: both singer-songwriters of global fame. BUT with very different solo careers ... and a very different launch.

Whether you’re a ready-made brand or just starting out from scratch, Client Partnership Director Isabelle Geoghegan has you covered.

‘Rare disease communications require a greater focus on awareness and education, rather than simply competing to be a market leader.’

To mark Rare Disease Day, we caught up with our resident expert, Elisia Cox, on what motivates her about creative communications and the challenges brands are likely to meet in the rare disease sector.

Is your brand suffering from an identity crisis? King Edward III’s story may give you some ideas …

Our Senior Content Copywriter Martin New tells us how, even if you don’t need to defeat other countries, King Edward’s war tactics can still be a useful tool to differentiate your brand.

In poker, one card can make the difference between a winning flush or a losing hand.

And it’s the same for marketing. One good brand differentiator is enough to give you a competitive edge. But with more traditional marketing techniques folding fast, how do you rise to the top of the pack?

Hand’s up if you’ve made a ‘healthy’ new year’s resolution? But did you know that 80% of these resolutions fail?
Not the most encouraging stat. So what’s the barrier to success? Healthcare Client Services Director Nick Burgoyne explains all.

What does the distracted boyfriend meme have in common with virtual meetings?

We’ve all been tempted to open that second browser window during a meeting, or secretly check our phones during a status call. Associate Account Director Harriet Cornelius explores how to keep remote meetings fresh and interesting.

Purple B2B has won bronze at the B2B Marketing Awards 2021, with their ‘Continuous flow for life’ product launch campaign for Resideo.

How do you create effective and efficient healthcare communications that stand out from the crowd? In this blog, Purple’s Creative Director James Mayfield explores the need to push the boundaries of possibility for your brand.

Live events made a return this year and the Purple Health team couldn’t wait to attend the London Vet Show and visit our clients exhibiting there.

But, as uncertain times still remain, the question is: will live events continue to build momentum? Or will virtual lead the way in 2022?

We are excited to announce that we have won ‘Best Content Strategy and Creation Agency’ at The Drum Recommends Digital Awards – for the third year in a row! And we have our amazing clients to thank.

Team B2B have been giving back to the local community through their work with ‘Band of Builders’ ‒ a UK charity supporting tradespeople when times get tough.

Purple Health has won two silvers and a bronze at the PM Society Digital Awards, with their digital campsite getaway campaign ‘Up for the Challenge’.

Client Partnership Director Isabelle Geoghegan takes us through the unique considerations of HCPs and patients, and explores how Stoptober leads with positivity, encouragement, and community – all backed by scientific research.

Purple Health claim top prize at the GHP Healthcare & Pharmaceutical Awards 2021

Account Manager Paige Sherreard delves into the importance of eye health as part of our everyday wellness.

As Sexual Health Week kicks off with a campaign focused on consent, it’s clear that empowerment and ownership of sexual health self-care are gaining momentum and marking a place in the history of sexual health’s evolution.

Purple Health took home the VMA Advertising Campaign Award for the irreverent ‘She’s the Boss’ campaign, with the independent veterinary group XLVets.

To quote Benjamin Franklin, ‘Out of adversity comes opportunity’, and as we see the world open up again post-COVID, could there be an opportunity for the B2B industry to sell themselves into the healthcare market?

Merge completion of global marketing services providers, HH Global and Adare International.

Reduce, reuse, recycle! We can apply this to so many aspects of life, even content marketing. In her latest blog, B2B Senior Account Executive Lucy Birtwistle explores why marketeers don’t need to start from scratch every time they want to put out new content.

You can’t mess with the mantra ‘quality over quantity’. Senior Account Manager Helen Hamilton takes us through 5 simple mistakes that content marketers are guilty of, and how to combat them.

Fingertips poised over the keyboard ready to ask Dr Google that burning question you’re too embarrassed to ask an actual healthcare professional about? We've all been there.

And this is where the internet, in particular social media, could play a key role in normalising sexual health from an awareness, education, and referral perspective.

What works for one, doesn’t work for all – we’ve all heard the saying before. But how does it apply to campaign marketing?

Put ten people in a room and ask them what Coca-Cola, Apple, Google and Microsoft have in common, and you’ll get a variety of answers. What they probably wouldn’t say is that they’re responsible for some of the worst product flops of all time. Yes, even the biggest brands make mistakes. But what can we learn from them?

The best stories don’t write themselves. A great story never happens by chance – it takes strategic thinking, a carefully developed narrative and a well-researched plot to make sense. It’s what we call the ‘Frankenstein Approach’.

Do businesses still see marketing as a ‘nice to have’? Account-based marketing (or ABM) has made headway in this department over the years, with sales, marketing and ops teams coming together to ensure that what a company produces really works as hard as it can, and proves ROI.

Our Client Partnership Director, Andy Thomson, explores why ‘dedicated’ is the new ‘on-site’, and how Purple Studios has evolved to create a new normal.

Proof reader David Williams shares some unbelievable copy blunders and discusses the true value of a dedicated, in-house proofing service for agencies.

Purple Health took the top spot at the 2020 GHP Healthcare & Pharmaceutical Awards.

Clare Roshier looks at the key differences between B2B marketing and B2C marketing and how the two types can learn from each other. Focusing on the human element, how can we as marketers connect on a personal level with our audiences and engage in strong and successful business relationships.

PMLive have named Purple Health as the #1 Independent Healthcare Agency.

Most clients want to find ‘the one’ – a special agency to share a happy and fulfilling future with.

Lucy Birtwistle from our B2B team has explored how digital acceleration and innovative business practices are the future - and how we can turn the ‘new normal’ into a ‘better normal’.

We’re pleased to announce that Purple Agency have won the Content Strategy & Creation Award at the The Drum Recommends Digital Awards for the second year in a row.

There’s no doubt that COVID-19 has changed the way we work – now and into the future. Marketers need to keep momentum so they’re raring to go when the good times return, and – as much as possible – proactively plan so they are able to adjust and adapt quickly.

Lucy Birtwistle from our B2B team offers up her top tips for the skills required to be successful in a client services role.

Meet Gary, Purple’s newest creation and the face of the Motor Neurone Disease Association’s campaign to enable faster diagnosis of motor neurone disease.

Purple Agency are delighted to announce that our campaign created with IBM - Every Second Counts - has won the 'Best Use of Martech for Live Events (Online or Real-World)' at B2B Marketing's Martech Awards.

A day in the life of ... a first-person account of volunteering in the local community.

Purple and IBM campaign has been nominated.

How Purple as an integrated agency manage and leverage their internal digital capability?

Purple is ranked in UK and international benchmarking report 2020.

Purple Agency are #3 in PMLive ratings!

Purple Agency win at global marketing awards!

Purple were honoured to attend the Apteco annual user group conference, ‘Apteco Live’ last month held at RIBA, London.

Purple has been named #14 in the top UK B2B marketing agencies 2019.

Why B2B Video Marketing Should Be Your Top Priority for 2018. In fact, in 2018, 77% of B2B marketers rated video an effective content marketing tactic

Digital tools and techniques have changed the face of marketing over the last decade, bringing new and innovative ways to communicate with customers.