As Sexual Health Week kicks off with a campaign focused on consent, it’s clear that empowerment and ownership of sexual health self-care are gaining momentum and marking a place in the history of sexual health’s evolution.

Purple Health took home the VMA Advertising Campaign Award for the irreverent ‘She’s the Boss’ campaign, with the independent veterinary group XLVets.

To quote Benjamin Franklin, ‘Out of adversity comes opportunity’, and as we see the world open up again post-COVID, could there be an opportunity for the B2B industry to sell themselves into the healthcare market?

Merge completion of global marketing services providers, HH Global and Adare International.

Reduce, reuse, recycle! We can apply this to so many aspects of life, even content marketing. In her latest blog, B2B Senior Account Executive Lucy Birtwistle explores why marketeers don’t need to start from scratch every time they want to put out new content.

You can’t mess with the mantra ‘quality over quantity’. Senior Account Manager Helen Hamilton takes us through 5 simple mistakes that content marketers are guilty of, and how to combat them.

Fingertips poised over the keyboard ready to ask Dr Google that burning question you’re too embarrassed to ask an actual healthcare professional about? We've all been there.

And this is where the internet, in particular social media, could play a key role in normalising sexual health from an awareness, education, and referral perspective.

What works for one, doesn’t work for all – we’ve all heard the saying before. But how does it apply to campaign marketing?

Put ten people in a room and ask them what Coca-Cola, Apple, Google and Microsoft have in common, and you’ll get a variety of answers. What they probably wouldn’t say is that they’re responsible for some of the worst product flops of all time. Yes, even the biggest brands make mistakes. But what can we learn from them?

The best stories don’t write themselves. A great story never happens by chance – it takes strategic thinking, a carefully developed narrative and a well-researched plot to make sense. It’s what we call the ‘Frankenstein Approach’.

Do businesses still see marketing as a ‘nice to have’? Account-based marketing (or ABM) has made headway in this department over the years, with sales, marketing and ops teams coming together to ensure that what a company produces really works as hard as it can, and proves ROI.

Our Client Partnership Director, Andy Thomson, explores why ‘dedicated’ is the new ‘on-site’, and how Purple Studios has evolved to create a new normal.

Proof reader David Williams shares some unbelievable copy blunders and discusses the true value of a dedicated, in-house proofing service for agencies.

Purple Health took the top spot at the 2020 GHP Healthcare & Pharmaceutical Awards.

Clare Roshier looks at the key differences between B2B marketing and B2C marketing and how the two types can learn from each other. Focusing on the human element, how can we as marketers connect on a personal level with our audiences and engage in strong and successful business relationships.

PMLive have named Purple Health as the #1 Independent Healthcare Agency.

Most clients want to find ‘the one’ – a special agency to share a happy and fulfilling future with.

Lucy Birtwistle from our B2B team has explored how digital acceleration and innovative business practices are the future - and how we can turn the ‘new normal’ into a ‘better normal’.

We’re pleased to announce that Purple Agency have won the Content Strategy & Creation Award at the The Drum Recommends Digital Awards for the second year in a row.

There’s no doubt that COVID-19 has changed the way we work – now and into the future. Marketers need to keep momentum so they’re raring to go when the good times return, and – as much as possible – proactively plan so they are able to adjust and adapt quickly.

Lucy Birtwistle from our B2B team offers up her top tips for the skills required to be successful in a client services role.

A first-person account of joining Purple Agency, only to have to adapt to the 'new normal' at home due to Covid-19.

Meet Gary, Purple’s newest creation and the face of the Motor Neurone Disease Association’s campaign to enable faster diagnosis of motor neurone disease.

Purple Agency are delighted to announce that our campaign created with IBM - Every Second Counts - has won the 'Best Use of Martech for Live Events (Online or Real-World)' at B2B Marketing's Martech Awards.

A day in the life of ... a first-person account of volunteering in the local community.

Purple and IBM campaign has been nominated.

How Purple as an integrated agency manage and leverage their internal digital capability?

Purple is ranked in UK and international benchmarking report 2020.

Purple Agency are #3 in PMLive ratings!

Purple Agency win at global marketing awards!

Purple were honoured to attend the Apteco annual user group conference, ‘Apteco Live’ last month held at RIBA, London.

Purple has been named #14 in the top UK B2B marketing agencies 2019.

Why B2B Video Marketing Should Be Your Top Priority for 2018. In fact, in 2018, 77% of B2B marketers rated video an effective content marketing tactic

Digital tools and techniques have changed the face of marketing over the last decade, bringing new and innovative ways to communicate with customers.