What’s going on around us, and in our heads
Briefs shouldn’t be pants
There’s no such thing as a perfect brief, but it’s easy to spot a bad one.
Associate Account Director Kelly Wright breaks down the importance of what makes a good brief, and how clients and agencies can work together to improve the state of briefing.
Your micro-productivity to-do list for a successful bid
Producing a bid can be a stressful time. There is so much to do, and so little time to do it.
Emma Lowman, Account Director explains how setting out a micro to-do list can help make the complex simple.
Could the rare disease community teach pharma a lesson?
What if you had a situation where patients knew more than the HCPs treating them? With rare disease, that’s often the case.
Associate Creative Director, Aaron Hall speaks about the importance of not racing to the finish line but instead, learning from the patients themselves … the ‘real’ rare disease experts.
The Drum ranks Purple in its prestigious digital agency Elite List
The Purple Agency have been recognised by leading marketing media platform The Drum in their 2022 Elite List.
What's behind a craze?
Understanding your audience is crucial when planning your content strategy.
The marketing world is full of great examples of successful content that started with key audience insight. Senior Account Executive, Chelsea Phillimore, takes a look at the word game phenomena, Wordle, and discusses how this is one of the most recent ones.
Purple named in UK B2B Marcomms Agency Report 2022
We’re excited to announce that Purple has once again been included as one of the top UK B2B marcomms agencies in the 2022 B2B Marketing UK Agencies Benchmarking Report.
Purple Health hits agency top five
We’re thrilled to announce that we’ve claimed the #4 spot in PM Live’s 2021 Top 10 independent agencies list.
Beyoncé vs Paul Simon: achieving launch excellence
Beyonce and Paul Simon: both singer-songwriters of global fame. BUT with very different solo careers ... and a very different launch.
Whether you’re a ready-made brand or just starting out from scratch, Client Partnership Director Isabelle Geoghegan has you covered.
Rare diseases: creative solutions for unique challenges
‘Rare disease communications require a greater focus on awareness and education, rather than simply competing to be a market leader.’
To mark Rare Disease Day, we caught up with our resident expert, Elisia Cox, on what motivates her about creative communications and the challenges brands are likely to meet in the rare disease sector.
How to win the battle for brand success
Is your brand suffering from an identity crisis? King Edward III’s story may give you some ideas …
Our Senior Content Copywriter Martin New tells us how, even if you don’t need to defeat other countries, King Edward’s war tactics can still be a useful tool to differentiate your brand.
Why thought leadership is the ace in your content strategy pack
In poker, one card can make the difference between a winning flush or a losing hand.
And it’s the same for marketing. One good brand differentiator is enough to give you a competitive edge. But with more traditional marketing techniques folding fast, how do you rise to the top of the pack?
‘An apple a day keeps the doctor away’
Hand’s up if you’ve made a ‘healthy’ new year’s resolution? But did you know that 80% of these resolutions fail?
Not the most encouraging stat. So what’s the barrier to success? Healthcare Client Services Director Nick Burgoyne explains all.
Distracted boyfriend: the secret of a successful long-distance relationship
What does the distracted boyfriend meme have in common with virtual meetings?
We’ve all been tempted to open that second browser window during a meeting, or secretly check our phones during a status call. Associate Account Director Harriet Cornelius explores how to keep remote meetings fresh and interesting.
Purple B2B brings home bronze!
Purple B2B has won bronze at the B2B Marketing Awards 2021, with their ‘Continuous flow for life’ product launch campaign for Resideo.
Time to tear down the wallpaper?
How do you create effective and efficient healthcare communications that stand out from the crowd? In this blog, Purple’s Creative Director James Mayfield explores the need to push the boundaries of possibility for your brand.
London Vet Show - a spotlight on animal health
Live events made a return this year and the Purple Health team couldn’t wait to attend the London Vet Show and visit our clients exhibiting there.
But, as uncertain times still remain, the question is: will live events continue to build momentum? Or will virtual lead the way in 2022?
Purple are three-time winners!
We are excited to announce that we have won ‘Best Content Strategy and Creation Agency’ at The Drum Recommends Digital Awards – for the third year in a row! And we have our amazing clients to thank.
Fancy a brew? Purple give back to the local community
Team B2B have been giving back to the local community through their work with ‘Band of Builders’ ‒ a UK charity supporting tradespeople when times get tough.
Purple Health brings home silver – twice!
Purple Health has won two silvers and a bronze at the PM Society Digital Awards, with their digital campsite getaway campaign ‘Up for the Challenge’.
Giving up: what healthcare brands can learn from quitting
Client Partnership Director Isabelle Geoghegan takes us through the unique considerations of HCPs and patients, and explores how Stoptober leads with positivity, encouragement, and community – all backed by scientific research.
Purple Health awarded Best Health Communications Agency
Purple Health claim top prize at the GHP Healthcare & Pharmaceutical Awards 2021
Crafting campaigns for eye health pioneers
Account Manager Paige Sherreard delves into the importance of eye health as part of our everyday wellness.
OTC products give patients greater control over sexual health matters
As Sexual Health Week kicks off with a campaign focused on consent, it’s clear that empowerment and ownership of sexual health self-care are gaining momentum and marking a place in the history of sexual health’s evolution.
Purple Health wins the VMA Advertising Campaign Award
Purple Health took home the VMA Advertising Campaign Award for the irreverent ‘She’s the Boss’ campaign, with the independent veterinary group XLVets.
Opportunity in adversity: B2B marketing for the healthcare industry
To quote Benjamin Franklin, ‘Out of adversity comes opportunity’, and as we see the world open up again post-COVID, could there be an opportunity for the B2B industry to sell themselves into the healthcare market?
HH Global acquires Adare International
Merge completion of global marketing services providers, HH Global and Adare International.
How to get more success out of your existing content
Reduce, reuse, recycle! We can apply this to so many aspects of life, even content marketing. In her latest blog, B2B Senior Account Executive Lucy Birtwistle explores why marketeers don’t need to start from scratch every time they want to put out new content.
5 simple mistakes that all B2B content marketers are guilty of
You can’t mess with the mantra ‘quality over quantity’. Senior Account Manager Helen Hamilton takes us through 5 simple mistakes that content marketers are guilty of, and how to combat them.
Making social sexy
Fingertips poised over the keyboard ready to ask Dr Google that burning question you’re too embarrassed to ask an actual healthcare professional about? We've all been there.
And this is where the internet, in particular social media, could play a key role in normalising sexual health from an awareness, education, and referral perspective.
Brand and product launches in a global market
What works for one, doesn’t work for all – we’ve all heard the saying before. But how does it apply to campaign marketing?
Four product launch failures and what we can learn from them
Put ten people in a room and ask them what Coca-Cola, Apple, Google and Microsoft have in common, and you’ll get a variety of answers. What they probably wouldn’t say is that they’re responsible for some of the worst product flops of all time. Yes, even the biggest brands make mistakes. But what can we learn from them?
The ‘Frankenstein approach’ to digital marketing
The best stories don’t write themselves. A great story never happens by chance – it takes strategic thinking, a carefully developed narrative and a well-researched plot to make sense. It’s what we call the ‘Frankenstein Approach’.
ABM or RBM?
Do businesses still see marketing as a ‘nice to have’? Account-based marketing (or ABM) has made headway in this department over the years, with sales, marketing and ops teams coming together to ensure that what a company produces really works as hard as it can, and proves ROI.
Why ‘dedicated’ is the new ‘on-site’
Our Client Partnership Director, Andy Thomson, explores why ‘dedicated’ is the new ‘on-site’, and how Purple Studios has evolved to create a new normal.
Benefits of an in-house proofing service for agencies
Proof reader David Williams shares some unbelievable copy blunders and discusses the true value of a dedicated, in-house proofing service for agencies.
Purple Health voted Best Healthcare Marketing Specialists
Purple Health took the top spot at the 2020 GHP Healthcare & Pharmaceutical Awards.
Are B2B & B2C marketing really all that different?
Clare Roshier looks at the key differences between B2B marketing and B2C marketing and how the two types can learn from each other. Focusing on the human element, how can we as marketers connect on a personal level with our audiences and engage in strong and successful business relationships.
Purple Health takes the top spot
PMLive have named Purple Health as the #1 Independent Healthcare Agency.
How to keep the spark in your client-agency relationship
Most clients want to find ‘the one’ – a special agency to share a happy and fulfilling future with.
2020: the year of digital transformation?
Lucy Birtwistle from our B2B team has explored how digital acceleration and innovative business practices are the future - and how we can turn the ‘new normal’ into a ‘better normal’.
We are back-to-back winners!
We’re pleased to announce that Purple Agency have won the Content Strategy & Creation Award at the The Drum Recommends Digital Awards for the second year in a row.
How COVID-19 has transformed B2B Marketing
There’s no doubt that COVID-19 has changed the way we work – now and into the future. Marketers need to keep momentum so they’re raring to go when the good times return, and – as much as possible – proactively plan so they are able to adjust and adapt quickly.
5 tips on how to be successful in client services
Lucy Birtwistle from our B2B team offers up her top tips for the skills required to be successful in a client services role.
Have you met Gary?
Meet Gary, Purple’s newest creation and the face of the Motor Neurone Disease Association’s campaign to enable faster diagnosis of motor neurone disease.
Award win! Every second counts: B2B Martech Awards 2020
Purple Agency are delighted to announce that our campaign created with IBM - Every Second Counts - has won the 'Best Use of Martech for Live Events (Online or Real-World)' at B2B Marketing's Martech Awards.
Purple agency are giving back to the local community
A day in the life of ... a first-person account of volunteering in the local community.
Every second counts: B2B Martech Awards shortlist is out!
Purple and IBM campaign has been nominated.
How can an integrated agency manage and leverage its internal digital capability?
How Purple as an integrated agency manage and leverage their internal digital capability?
Purple agency ranked in B2B marketing benchmark report 2020
Purple is ranked in UK and international benchmarking report 2020.
The results are in…where do purple rank in the healthcare sector?
Purple Agency are #3 in PMLive ratings!
Drumroll please - Purple agency win content creation/strategy award
Purple Agency win at global marketing awards!
Best marketing automation solution?
Purple were honoured to attend the Apteco annual user group conference, ‘Apteco Live’ last month held at RIBA, London.
Purple ranked in B2B Agency Benchmarking Report 2019
Purple has been named #14 in the top UK B2B marketing agencies 2019.
Why B2B Video Marketing Should Be Your Top Priority for 2018
Why B2B Video Marketing Should Be Your Top Priority for 2018. In fact, in 2018, 77% of B2B marketers rated video an effective content marketing tactic