What’s going on around us, and in our heads
OTC products give patients greater control over sexual health matters
As Sexual Health Week kicks off with a campaign focused on consent, it’s clear that empowerment and ownership of sexual health self-care are gaining momentum and marking a place in the history of sexual health’s evolution.
Purple Health wins the VMA Advertising Campaign Award
Purple Health took home the VMA Advertising Campaign Award for the irreverent ‘She’s the Boss’ campaign, with the independent veterinary group XLVets.
Opportunity in adversity: B2B marketing for the healthcare industry
To quote Benjamin Franklin, ‘Out of adversity comes opportunity’, and as we see the world open up again post-COVID, could there be an opportunity for the B2B industry to sell themselves into the healthcare market?
HH Global acquires Adare International
Merge completion of global marketing services providers, HH Global and Adare International.
How to get more success out of your existing content
Reduce, reuse, recycle! We can apply this to so many aspects of life, even content marketing. In her latest blog, B2B Senior Account Executive Lucy Birtwistle explores why marketeers don’t need to start from scratch every time they want to put out new content.
5 simple mistakes that all B2B content marketers are guilty of
You can’t mess with the mantra ‘quality over quantity’. Senior Account Manager Helen Hamilton takes us through 5 simple mistakes that content marketers are guilty of, and how to combat them.
Making social sexy
Fingertips poised over the keyboard ready to ask Dr Google that burning question you’re too embarrassed to ask an actual healthcare professional about? We've all been there.
And this is where the internet, in particular social media, could play a key role in normalising sexual health from an awareness, education, and referral perspective.
Brand and product launches in a global market
What works for one, doesn’t work for all – we’ve all heard the saying before. But how does it apply to campaign marketing?
Four product launch failures and what we can learn from them
Put ten people in a room and ask them what Coca-Cola, Apple, Google and Microsoft have in common, and you’ll get a variety of answers. What they probably wouldn’t say is that they’re responsible for some of the worst product flops of all time. Yes, even the biggest brands make mistakes. But what can we learn from them?
The ‘Frankenstein approach’ to digital marketing
The best stories don’t write themselves. A great story never happens by chance – it takes strategic thinking, a carefully developed narrative and a well-researched plot to make sense. It’s what we call the ‘Frankenstein Approach’.
ABM or RBM?
Do businesses still see marketing as a ‘nice to have’? Account-based marketing (or ABM) has made headway in this department over the years, with sales, marketing and ops teams coming together to ensure that what a company produces really works as hard as it can, and proves ROI.
Why ‘dedicated’ is the new ‘on-site’
Our Client Partnership Director, Andy Thomson, explores why ‘dedicated’ is the new ‘on-site’, and how Purple Studios has evolved to create a new normal.
Benefits of an in-house proofing service for agencies
Proof reader David Williams shares some unbelievable copy blunders and discusses the true value of a dedicated, in-house proofing service for agencies.
Purple Health voted Best Healthcare Marketing Specialists
Purple Health took the top spot at the 2020 GHP Healthcare & Pharmaceutical Awards.
Are B2B & B2C marketing really all that different?
Clare Roshier looks at the key differences between B2B marketing and B2C marketing and how the two types can learn from each other. Focusing on the human element, how can we as marketers connect on a personal level with our audiences and engage in strong and successful business relationships.
Purple Health takes the top spot
PMLive have named Purple Health as the #1 Independent Healthcare Agency.
How to keep the spark in your client-agency relationship
Most clients want to find ‘the one’ – a special agency to share a happy and fulfilling future with.
2020: the year of digital transformation?
Lucy Birtwistle from our B2B team has explored how digital acceleration and innovative business practices are the future - and how we can turn the ‘new normal’ into a ‘better normal’.
We are back-to-back winners!
We’re pleased to announce that Purple Agency have won the Content Strategy & Creation Award at the The Drum Recommends Digital Awards for the second year in a row.
How COVID-19 has transformed B2B Marketing
There’s no doubt that COVID-19 has changed the way we work – now and into the future. Marketers need to keep momentum so they’re raring to go when the good times return, and – as much as possible – proactively plan so they are able to adjust and adapt quickly.
5 tips on how to be successful in client services
Lucy Birtwistle from our B2B team offers up her top tips for the skills required to be successful in a client services role.
My first 3 months at purple agency
A first-person account of joining Purple Agency, only to have to adapt to the 'new normal' at home due to Covid-19.
Have you met Gary?
Meet Gary, Purple’s newest creation and the face of the Motor Neurone Disease Association’s campaign to enable faster diagnosis of motor neurone disease.
Award win! Every second counts: B2B Martech Awards 2020
Purple Agency are delighted to announce that our campaign created with IBM - Every Second Counts - has won the 'Best Use of Martech for Live Events (Online or Real-World)' at B2B Marketing's Martech Awards.
Purple agency are giving back to the local community
A day in the life of ... a first-person account of volunteering in the local community.
Every second counts: B2B Martech Awards shortlist is out!
Purple and IBM campaign has been nominated.
How can an integrated agency manage and leverage its internal digital capability?
How Purple as an integrated agency manage and leverage their internal digital capability?
Purple agency ranked in B2B marketing benchmark report 2020
Purple is ranked in UK and international benchmarking report 2020.
The results are in…where do purple rank in the healthcare sector?
Purple Agency are #3 in PMLive ratings!
Drumroll please - Purple agency win content creation/strategy award
Purple Agency win at global marketing awards!
Best marketing automation solution?
Purple were honoured to attend the Apteco annual user group conference, ‘Apteco Live’ last month held at RIBA, London.
Purple ranked in B2B Agency Benchmarking Report 2019
Purple has been named #14 in the top UK B2B marketing agencies 2019.
Why B2B Video Marketing Should Be Your Top Priority for 2018
Why B2B Video Marketing Should Be Your Top Priority for 2018. In fact, in 2018, 77% of B2B marketers rated video an effective content marketing tactic