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Content strategy, creation and distribution

Content is king. But…

Businesses often go for quantity over quality, forgetting where the true value really lies.

Content marketing isn’t just about making as much noise in as many different places as possible. Great content encourages your audience to engage, feel and act – with a clear and strategic end-goal in mind.

We have a tried and tested method to get your content working for you – with every asset fitting into the bigger picture, and returning on your investment. 

It starts with a conversation, ends with amplification and has plenty of imagination and ‘making’ in‑between.

Strategy

Great content starts with insight. We have a whole team of strategists ready to get up close and personal with your buyer personas. They will work out who they are, where they are, what makes them happy – and what causes them pain. All valuable info, which will lead to a working strategy.

Roadmap

A good content roadmap is ever-evolving, and will make sure you get your ROI – and then some – in good time. Guided by your objectives, our content planners will help you craft a plan of action that will serve you at every stage of your customers’ journeys. 

Creation

We’re a fully integrated agency, which means there’s nothing we can’t do. You will have full access to our creative studio, made up of copywriters, designers, artworkers, motion graphics specialists, digital developers, and media buyers. They will work together to create smart content that’s on plan and actually works.

Syndication

‘Build it and they will come’ doesn’t apply to content. For yours to be seen by the right people it needs a spotlight. Our media planners are experts in owned, earned, and paid media channels, and will make sure it’s not only seen, but acted on. 

GUIDE

An honest guide to planning your content marketing roadmap

B2B buyers spend a lot of time and money making the right choices for their businesses. That means they will need some serious convincing before committing to a purchase.

DOWNLOAD THE GUIDE

IBM

Immersive presentation

To demonstrate the dangers of cybercrime to its customers, IBM demanded more than a PowerPoint deck.

Read the Purple B2B case study

IBM

Walking in their shoes

IBM are a large multinational technology company, specialising in consulting and research across a broad spectrum of technological fields.

Read the Purple B2B case study

IBM

Humanising technology

IBM were keen to show off their work with the RSPCA because, as well as highlighting its technological expertise, it could demonstrate IBM’s ability to work with almost any business with scale.

Read the Purple B2B case study

THOUGHT

5 simple mistakes that all B2B content marketers are guilty of

You can’t mess with the mantra ‘quality over quantity’. Senior Account Manager Helen Hamilton takes us through 5 simple mistakes that content marketers are guilty of, and how to combat them.

Read more on this B2B thought

Get in touch and see how Purple can brighten your business prospects.