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Brand and product campaigns

Brand refreshes, product launches and everything in between

A successful campaign hinges on getting the right people to see you, at the right time – for this to happen, the approach has to be strategic, and with end-to-end in mind, from the word ‘go’.

It sounds simple enough, but marketing brands or products can be challenging, especially in a crowded marketplace. Your planning needs to be thorough and precise to cut through the noise.

We build our strategies and creative out of real human insight – the key to building campaigns that actually work.

Strategy

Every brand has a story, and every story has a narrative. It’s in this narrative that we will find what makes you – and what you offer – unique. Our thinking may be imaginative, but it’s grounded in reality. It’s creativity built on curiosity: asking the right questions, analysing the answers and taking the right actions.

Creative

A brand is more than a logo. It’s a story. It controls everything about how you look, ‘feel’ and even behave as a business. Our creative approach is driven by strategy and supports your USPs through careful, consistent and cleverly developed visual identity, tone of voice and messaging.

Campaign

Insight-led campaigns speak to the hearts and minds of your audience, and get actual results. So we start with research, and go from there. Clever messaging across carefully selected channels builds awareness and creates demand – and that’s when you start getting real results.

Buzz

We know where your audience hang out, we know what they love, what causes them pain – and we know what makes them tick. We have an army of excellent strategists, planners, media buyers and creatives who will work together to build a buzz around what you’re selling.

GUIDE

Turn the odds in your favour

The launch of a new B2B product or service should be an exciting time for everyone involved.  But fear of failure can quickly set in when early results aren't as promising as you'd hoped.

Find out how to turn the odds in your favour with our honest guide to B2B product and service launches.

Download the guide

Xsens

Joining the dots

Global product launch.

Read the Purple B2B case study

Resideo

The smart way to launch

Disrupting a competitive market.

Read the Purple B2B case study

THOUGHT

Four product launch failures and what we can learn from them

Put ten people in a room and ask them what Coca-Cola, Apple, Google and Microsoft have in common, and you’ll get a variety of answers. What they probably wouldn’t say is that they’re responsible for some of the worst product flops of all time. Yes, even the biggest brands make mistakes. But what can we learn from them?

Read more on this B2B thought

Get in touch and see how Purple can brighten your business prospects.