Online Privacy Statement
This website is owned by Adare International Limited (Registration No: 01610897, Registered address: Shakespeare Martineau, Two Colton Square, Leicester LE1 1QH) T/a The Purple Agency (“The Purple Agency”). The Purple Agency respects your privacy and takes its legal obligations under data protection law very seriously. This page explains how we use personal data that we collect through our website, and how we use personal data for marketing purposes.
Information we collect when you use this website
We will collect and use the following personal data from you:
Information you provide us.
This is information about you that you give us by filling in forms on our website to:
- make an enquiry
- receive information; or
- otherwise contact us.
The data you may provide can include your name, job title, company name, company address, and company email address, phone number and any other information you deem necessary to assist us with your request. There are also boxes on our forms where you can indicate your consent for how we may use your personal data in future for specific purposes.
Information we collect about you.
We use Google Analytics to collect the following information such as IP address, browser and device information and the general location of users of our website. We also log requests to our servers which will record the IP address of the device you are using and the pages being accessed.
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the website.
Utilisation and Site Performance Tracking
We utilise Google Analytics to track usage and the performance of this website which will utilise cookies. For further information on the privacy policies for Google Analytics please browse to https://support.google.com/analytics/answer/6004245?hl=en
General Website Cookies
Why does The Purple Agency need to collect and store personal data?
In order for us to provide you with the best experience in browsing this website and to contact you in relation to your request or marketing communications by email or other means we need to collect personal data. In any event, we are committed to ensuring that the information we collect and use is appropriate and limited for this purpose and does not constitute an invasion of your privacy.
How will The Purple Agency use the personal data it collects about me?
The Purple Agency will process (collect, store and use) the information you provide in a manner compatible with the EU’s General Data Protection Regulation (GDPR). We will endeavour to keep your information accurate and up to date, and not keep it for longer than is necessary to fulfil the purpose for which it has been provided. The Purple Agency may be required to retain certain information for longer periods in accordance with the law, such as information needed for income tax and audit purposes.
The Security of your Personal Data
We will ensure that we take all reasonable organisational and technical measures to prevent the loss, misuse or amendment of your personal data whilst we collect, store and use this data.
Under what circumstances will The Purple Agency contact me?
Our aim is not to be intrusive, and we undertake not to ask irrelevant or unnecessary questions.
We will use the personal data we obtain through our website as follows:
- To respond to a request for information or to make contact with you when you have asked us to do so;
- To send you any marketing related information you have requested including information about the products and services we offer, news about our company or news about the marketing industry;
- to send you a quote if you have asked for one;
- to monitor the performance of our website;
- to understand how our website is used by visitors;
- ensure we can deliver the best possible user-experience of our website.
Transfers of your personal data
Your data will not be transferred outside of the EU at any time whilst we are processing your data.
How long will we retain your data?
Where we have collected your personal data from our website, we will not keep it for longer than we need it for the purposes we have explained above. We will securely delete the personal data that you give us 30 days after we have fulfilled any request for information and where you have not provided any consent for further processing.
Where you provide consent for us to use your personal data for the purpose of sending you marketing updates on products, services and our business. You can withdraw your consent to us retaining your personal data at any time. Should you choose to do so, we will securely delete your data from our systems within 30 days of being requested to do so.
Your rights regarding personal data that we hold about you
The Purple Agency will uphold your rights as provided under GDPR.
You have the following rights in connection to your personal data:
- the right of access;
- the right of correction;
- the right of erasure;
- the right of objection;
- the right of restriction;
- the right to transfer;
- the right to withdraw consent
If you wish to exercise any of the rights detailed in this privacy statement please contact the Data Protection Officer whose contact details are listed below.
Third Party Websites
Any changes to this policy will be published to this page. We will endeavour to contact you by email if we make a change to this policy that would change the way in which we process your personal data. In any such event we would seek to reconfirm your consent to continue processing your personal data.
For further information or for further information about how we use of your personal data please find the below the relevant contact details of our Data Protection Officer and the UK Information Commissioners Office who are the supervisory authority in the UK.
Supervisory authority contact details:
Information Commissioners Office (ICO)
Tel: 0303 123 1113
Data Protection Representatives
Data Protection Officer
Tel:+44 (0)1256 631 600