This website works best using cookies. If you continue to use this site, we'll assume that you are happy to receive cookies. Terms of Use.

Cookies

Cookies

This website is operated, hosted and managed by Adare International/Purple Agency.

We, our service providers and advertising partners, use cookies and tracking technologies on our websites and mobile apps to distinguish you from other users of our site, analyse use of our online services and websites and provide you with a good experience when you browse our sites.

By clicking the “OK, I agree” box, you are agreeing to our use of cookies.

What are cookies?

Cookies are small text files (made up of letters and numbers) that transfer information to your computer where it is stored on your browser or the hard drive of your computer if you agree.

Cookies may be served to you by our website (a “first party cookie”) or by another organisation providing services to our website, such as an analytics company or advertising network (a “third party cookie”). They will either be stored for the duration of your visit (a “session cookie”) or remain on your device for a fixed period, which could be months or years, to remember you across multiple browsing sessions (a “persistent cookie”).

Which cookies do we use on this site and why?

We use cookies to remember your authentication status, to help us to improve your experience on our site. Our site also uses cookies to help us see which pages our users like and which are not working so well, so that we can make improvements. Cookies do not tell us who you are or give us any personal details about you.

Facebook pixel

This cookie is used for tracking the level of conversion from Facebook ads and to target users with Facebook ads based on the actions they take on our site.

This pixel records information about a user’s browser session, which it sends to Facebook, along with an anonymised version of the Facebook ID and the URL viewed. this allows us to target our Facebook ads to audiences of people who have visited the site.

Duration: this cookie tracks conversions that happen within 1 day, 7 days, and 28 days after a person clicks an ad, and 1 day, 7 days, and 28 days after an ad is viewed.

These cookies allow users to use their Facebook ID as a single sign-on to interact with our site and to cross-post to their Facebook profiles.

LinkedIn

We use LinkedIn marketing solutions to help promote our business and better understand our audience. This includes using the LinkedIn Insight Tag to collect data relating to visits to our website, including the URL, referrer, IP address, device and browser characteristics, timestamp, and page views. Your personally identifiable data is not shared with us, only aggregated reports about our audience and ad performance. To enable these insights, the following cookies may be set in your browser.

  • bcookie – Used for tracking the use of embedded services. Expires after 2 years.
  • lang – Used to remember your selected language preference during your time on the site. Expires at the end of your session.
  • lidc – Used for tracking the use of embedded services. Expires after 24 hours.
  • UserMatchHistory – Used to identity you as a new or returning visitor. Expires after 1 month.
  • BizoID – Used to create a temporary identifier. Expires after 1 month.

We also use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works; for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Below sets out the main cookies that we use on this site and what we use them for:

__cfduid – Cloudflare cookie (hosting related)
AWSALB – Amazon Web Services cookie (hosting related)
OptanonConsent – OneTrust cookie (EU Cookie Law related)

The full list (below), includes cookies served by third parties (included by header scripts) i.e. Google analytics, Hubspot and Consent message as well as anything added by the host. Note that third party and host-related cookies aren’t controlled by us and can potentially change over time.

__cfduid
Cookie associated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information.

AWSALB
Amazon Web Services cookie (hosting related).

__hs_opt_out
This cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again. This cookie is set when you give visitors the choice to opt out of cookies.
(Expires: 13 months)

__hstc
The main cookie for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
(Expires: 13 months)

hubspotutk
This cookie is used to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
(Expires: 13 months)

_gat
This cookie name is associated with Google Universal Analytics; according to documentation it is used to throttle the request rate – limiting the collection of data on high traffic sites. It expires after 10 minutes.

_ga
This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the site’s analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.

_gid
This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the site’s analytics reports. By default it is set to expire after 24 hours, although this is customisable by website owners.

OptanonConsent
This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses, and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the user’s browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.

OptanonAlertBoxClosed
This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information.

OptanonConsent
This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the user’s browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.

Please note that third parties (including, for example, clients that we host websites for, business partners, sub-contractors in technical, payment and delivery services, media-based services and providers of external services like web traffic analysis services) may also use cookies, over which we have no control and shall have no liability for.

Enabling and disabling cookies

If you do not accept the cookies, or choose to block some or all cookies, you will still be able to browse our site; however, you may lose some of the beneficial website functions of cookies.

The Help pages on most browsers will tell you how to prevent your browser from accepting new cookies and how to disable cookies altogether. For more information on how to manage cookies please visit www.allaboutcookies.org.

Want to make communications that actually work? Then you know what to do