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IBM

DRAMATISING THE PITCH
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Project type

To explore the seriousness of cybercrime, IBM needed a presentation with far more presence than a PowerPoint deck.  Fortified with a sense of theatre, IBM hoped to elevate its Cyber Resilience offering, pricking the interest of high-level business leaders at international events.

Deliverables

Interactive presentation

APPROACH

After IBM approached us with a fledgling idea involving pre-recorded footage to simulate a cyber-attack, we began devising a script and storyboard for a memorable piece of experiential storytelling.

SOLUTION

The presentation begins conventionally, only to be interrupted moments later by an urgent call, apparently live, forcing the presenter to work with the client caller to resolve the cyber-attack issue with the help of the audience.

Making use of cleverly timed, pre-recorded sequences with actors, the presentation takes the audience through two intriguing interactive scenarios, both negative and positive.

Purple managed the pre-production, video production, editing process, and interactive presentation assembly.

RESULTS

IBM were thrilled with the results, repurposing the presentation for events such as the Cloud Expo Europe and Chief Disruptor Live in London, helping IBM build confidence in their Cyber Resilience services.

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