THE SCIENCE OF SEEING IT DIFFERENTLY

PURPLE HEALTHCARE

Purple is an international, hybrid communications agency with a specialist healthcare division.

We draw our inspiration from a wealth of insights and wider market sectors giving us an abundance of new ideas, platforms and approaches to bring to healthcare.

It’s the synthesis of science, strategy and our broader creative horizons that unlock evidence, change behaviour and, ultimately, improve healthcare outcomes.

'Hybrid'

What?

Hybrid means that, unlike most healthcare agencies, we draw extra inspiration from the wealth of insights, technology and marketing techniques used by Purple’s B2B and consumer marketing teams.

Why?

The hybrid model puts our international healthcare team in prime position to deliver different thinking, a fresh perspective, and more creative and innovative ways to connect with HCPs and patients.

Where?

Partnering with our clients on-site, in-country or across international markets. Deploying the best fit model, promoting effective communication and efficient delivery from adaptation to creative innovation.

WE CALL THIS
THE SCIENCE OF SEEING IT DIFFERENTLY

What type of
marketer are you?

marketers

THE SCIENCE OF SEEING IT DIFFERENTLY

Purple has its own specialist team of experts in many digital publishing platforms including Veeva. As level 4 accredited Veeva partners we use the full suite of Veeva tools from approved email, to co-browse, CLM and MyInsights.

At Purple, we’re natural story-tellers. We take complex medical science, and skilfully craft it into compelling, engaging communications, that brings it to life for HCPs and patients alike.

Using the latest functionality of digital publishing platforms such as Veeva gives us the ability to create eDetail aids and digital communications that really stand out from the crowd.

Find out more about Veeva

Services

We’re a hybrid agency, with a comprehensive range of services, all delivered in house. We tailor the way we work with every client individually, so you can choose the blend of services and how we deliver them, that’s right for you.


Strategy
Campaigns
Product Launch
Advertising
Content
Copy writing
Media buying
Video
Planning
Veeva
Digital development
Creative
Brand planning
Proposition development
Channel mapping
Adaptation
 

Recent Work

MSD EUCAN Congress

Purple has built a solid reputation in the events arena at MSD.

From e-detail adaptations to 1300-plus delegate congresses, our agency-client relationship has gone from strength to strength, thanks to our commitment to introducing new ideas and technologies to ensure their messaging stands out from the crowd.

Recent Work

All Together against Alzheimer’s

MSD is deeply committed to searching for a cure for Alzheimer’s disease.

Purple were tasked with instilling pride and a sense of purpose amongst MSD staff inspiring them to focus on the difference they can make and how they can improve patients’ lives. We responded with a carefully crafted video, telling a simple, yet highly impactful personal story.

Recent Work

Genotropin

Genotropin; with your patients for the journey.

Purple was tasked with reinvigorating Pfizer’s Growth Hormone Deficiency brand, Genotropin. Focussing on the simple truth, that the key to the best outcomes was long term compliance, our creative explored the story of real life patients, and how Genotropin was able to support them on their journey from paediatrics through to adulthood.

Recent Work

Haemophilia reach your peak

With new competition on the market, Pfizer asked Purple to strengthen their position, building on their heritage, data and positive product characteristics.

We were invited to develop a sub-campaign concept and tactical plan, conveying the benefit of flexible treatment to meet the needs of active patient lifestyles.

Clients

We are proud to work with many of the world’s biggest pharmaceutical brands, providing them with strategic creative through to localisation and production services across Europe, the UK and Latin America.

Meet the team

We’re an international agency, delivering great work for major brands in almost every sector. Our creatives, writers, planners, strategists, designers, artworkers, digital experts and client services are here to create great work, driving bigger thinking, brighter ideas and better outcomes.

Meet a few of your healthcare team

Meet a few of your healthcare team

Piers Eccleston

Piers Eccleston

Copy Lead

Nick Burgoyne

Nick Burgoyne

Client Services Director, Healthcare

Nick Dudley

Nick Dudley

Senior Account Executive

Kirsty Mead

Kirsty Mead

Senior Account Manager

Rowan Softley

Rowan Softley

Medical Writer

Leigh Ansell

Leigh Ansell

Medical Writer

Amy Johnson

Amy Johnson

Creative Lead

Darren Henwood

Darren Henwood

Account Executive

Harriet Cornelius

Harriet Cornelius

Account Manager

Kirsty Batten

Kirsty Batten

Junior Account Executive

Veena Tailor

Veena Tailor

Account Manager

Isabelle Hawker

Isabelle Hawker

Account Director

Claire Usher

Claire Usher

Senior Account Manager

Hollie Wigmore

Hollie Wigmore

Junior Account Executive

Nikki Murray

Nikki Murray

Client Services Director, International

Britta Wein

Britta Wein

Account Director (DACH)

Margot

Margot Millard

Senior Account Executive

kb

Jacqui Hopkins

Digital Lead - Veeva

kb

Michael Leitner

Art Director (France)

kb

Anna Pisciotta

Account Director (Italy)

kb

Nina Judge

Creative Artworker (Pfizer Switzerland)

Back to People

Awards and Accreditations

We’re proud to have been recognised for our creativity, effectiveness, strategy and innovation both in the healthcare industry and across the wider markets we serve.

Contact

Get in touch and see out how Purple can brighten your business prospects.

+44 (0)1256 631 660

hello@purple.agency

nick.burgoyne@purple.agency

Basingstoke

Lilly House
Priestley Road
Basingstoke
RG24 9LZ

London

54 Fenchurch Street
London
EC3M 3JY
 

  • Rome

    Via Cesare Beccaria 23
  • Berlin

    Leipziger Platz 15
  • Paris

    141, Avenue de Wagram
  • Sao Paulo

    Rua José Versolato 111
  • Madrid

    C/Manuel Tovar, 42-2º