Are You Chickenpox Aware?
MSD UK set Purple the challenge of creating a chickenpox awareness campaign that didn’t rely on scare tactics.
We came up with a campaign that centred on a starring character: Dotty. Capturing the attention of parents and kids alike, Dotty put a loveable face to helping parents understand what to expect from chickenpox and how to prepare.
Genotropin: with your patients for the journey.
Purple was tasked with reinvigorating Pfizer’s Growth Hormone Deficiency brand, Genotropin. Focusing on the simple truth that the key to the best outcomes was long term compliance, our creative explored the story of real-life patients, and how Genotropin was able to support them on their journey from paediatrics through to adulthood.
MSD EUCAN Congress
Purple has built a solid reputation in the events arena at MSD.
From eDetail adaptations to 1300-plus delegate congresses, our agency–client relationship has gone from strength to strength, thanks to our commitment to introducing new ideas and technologies to ensure their messaging stands out from the crowd.
Haemophilia: reach your peak
With new competition on the market, Pfizer asked Purple to strengthen their position, building on their heritage, data and positive product characteristics.
We were invited to develop a sub-campaign concept and tactical plan, conveying the benefit of flexible treatment to meet the needs of active patient lifestyles.
We are proud to work with many of the world’s biggest pharmaceutical brands, providing them with strategic creative through to localisation and production services across Europe, the UK and Latin America.
Our comprehensive range of services are all delivered in house. We tailor the way we work with every client individually, so you can choose the blend of services and how we deliver them, that’s right for you.
Experts in Veeva
Our level 4 Veeva accreditation allows us to use the full suite of tools from approved email, to co-browse, CLM and MyInsights. Using the latest functionality of digital publishing platforms enables us to create eDetail aids and digital communications that really stand out from the crowd.Find out more about Veeva
Thoughts from the team
From humble beginnings … 4 years in Purple’s healthcare creative evolution
Happy 10th Birthday, Purple! As we hurtle past the big one-o, it feels like a good moment to reflect both on our incredible rise from print management company to global creative powerhouse and my own concurrent journey from science graduate to medical copywriter.
My front-row seat at the immuno-oncology revolution
Advances in medicine are often made in baby steps. Slowly, cautiously, apprehensively. But every so often, they leap onto the scene and nothing’s ever the same again.