We draw our inspiration from a wealth of insights and wider market sectors giving us an abundance of new ideas, platforms and approaches to bring to healthcare.
It’s the synthesis of science, strategy and our broader creative horizons that unlock evidence, change behaviour and, ultimately, improve healthcare outcomes.
Hybrid means that, unlike most healthcare agencies, we draw extra inspiration from the wealth of insights, technology and marketing techniques used by Purple’s B2B and consumer marketing teams.
The hybrid model puts our international healthcare team in prime position to deliver different thinking, a fresh perspective, and more creative and innovative ways to connect with HCPs and patients.
Partnering with our clients on-site, in-country or across international markets. Deploying the best fit model, promoting effective communication and efficient delivery from adaptation to creative innovation.
WE CALL THIS
THE SCIENCE OF SEEING IT DIFFERENTLY
THE SCIENCE OF SEEING IT DIFFERENTLY
Purple has its own specialist team of experts in many digital publishing platforms including Veeva. As level 4 accredited Veeva partners we use the full suite of Veeva tools from approved email, to co-browse, CLM and MyInsights.
At Purple, we’re natural story-tellers. We take complex medical science, and skilfully craft it into compelling, engaging communications, that brings it to life for HCPs and patients alike.
Using the latest functionality of digital publishing platforms such as Veeva gives us the ability to create eDetail aids and digital communications that really stand out from the crowd.Find out more about Veeva
We’re a hybrid agency, with a comprehensive range of services, all delivered in house. We tailor the way we work with every client individually, so you can choose the blend of services and how we deliver them, that’s right for you.
MSD EUCAN Congress
Purple has built a solid reputation in the events arena at MSD.
From e-detail adaptations to 1300-plus delegate congresses, our agency-client relationship has gone from strength to strength, thanks to our commitment to introducing new ideas and technologies to ensure their messaging stands out from the crowd.
All Together against Alzheimer’s
MSD is deeply committed to searching for a cure for Alzheimer’s disease.
Purple were tasked with instilling pride and a sense of purpose amongst MSD staff inspiring them to focus on the difference they can make and how they can improve patients’ lives. We responded with a carefully crafted video, telling a simple, yet highly impactful personal story.
Genotropin; with your patients for the journey.
Purple was tasked with reinvigorating Pfizer’s Growth Hormone Deficiency brand, Genotropin. Focussing on the simple truth, that the key to the best outcomes was long term compliance, our creative explored the story of real life patients, and how Genotropin was able to support them on their journey from paediatrics through to adulthood.
Haemophilia reach your peak
With new competition on the market, Pfizer asked Purple to strengthen their position, building on their heritage, data and positive product characteristics.
We were invited to develop a sub-campaign concept and tactical plan, conveying the benefit of flexible treatment to meet the needs of active patient lifestyles.
We are proud to work with many of the world’s biggest pharmaceutical brands, providing them with strategic creative through to localisation and production services across Europe, the UK and Latin America.
Meet the team
We’re an international agency, delivering great work for major brands in almost every sector. Our creatives, writers, planners, strategists, designers, artworkers, digital experts and client services are here to create great work, driving bigger thinking, brighter ideas and better outcomes.Meet a few of your healthcare team
Meet a few of your healthcare team
Awards and Accreditations
We’re proud to have been recognised for our creativity, effectiveness, strategy and innovation both in the healthcare industry and across the wider markets we serve.
Thoughts from the team
From humble beginnings … 4 years in Purple’s healthcare creative evolution
Happy 10th Birthday, Purple! As we hurtle past the big one-o, it feels like a good moment to reflect both on our incredible rise from print management company to global creative powerhouse and my own concurrent journey from science graduate to medical copywriter.
My front-row seat at the immuno-oncology revolution
Advances in medicine are often made in baby steps. Slowly, cautiously, apprehensively. But every so often, they leap onto the scene and nothing’s ever the same again.