Purple Healthcare

THE SCIENCE OF SEEING IT DIFFERENTLY

Purple Healthcare is the synthesis of science, strategy and broader creative horizons that unlock evidence, change behaviour and, ultimately, improve healthcare outcomes.

As part of the wider Purple proposition, we draw on a wealth of insights from wider market sectors to bring a truly fresh and new approach to healthcare marketing.

Genotropin

Genotropin: with your patients for the journey.

Purple was tasked with reinvigorating Pfizer’s Growth Hormone Deficiency brand, Genotropin. Focusing on the simple truth that the key to the best outcomes was long term compliance, our creative explored the story of real-life patients, and how Genotropin was able to support them on their journey from paediatrics through to adulthood.

MSD EUCAN Congress

Purple has built a solid reputation in the events arena at MSD.

From eDetail adaptations to 1300-plus delegate congresses, our agency–client relationship has gone from strength to strength, thanks to our commitment to introducing new ideas and technologies to ensure their messaging stands out from the crowd.

Haemophilia: reach your peak

With new competition on the market, Pfizer asked Purple to strengthen their position, building on their heritage, data and positive product characteristics.

We were invited to develop a sub-campaign concept and tactical plan, conveying the benefit of flexible treatment to meet the needs of active patient lifestyles.

Clients

We are proud to work with many of the world’s biggest pharmaceutical brands, providing them with strategic creative through to localisation and production services across Europe, the UK and Latin America.

Services

Our comprehensive range of services are all delivered in house. We tailor the way we work with every client individually, so you can choose the blend of services and how we deliver them, that’s right for you.


Strategy
Campaigns
Product launch
Advertising
Content
Copywriting
Media buying
Video
Planning
Veeva
Digital development
Creative
Brand planning
Proposition development
Channel mapping
Adaptation

Experts in Veeva

Our level 4 Veeva accreditation allows us to use the full suite of tools from approved email, to co-browse, CLM and MyInsights. Using the latest functionality of digital publishing platforms enables us to create eDetail aids and digital communications that really stand out from the crowd.

Find out more about Veeva

We’re a dedicated healthcare team supported by a 200-strong full service agency

Contact

Get in touch and see out how Purple can brighten your business prospects.

+44 (0)1256 631 660

hello@purple.agency

nick.burgoyne@purple.agency

Basingstoke

Lilly House
Priestley Road
Basingstoke
RG24 9LZ

London

54 Fenchurch Street
London
EC3M 3JY
 

  • Rome

    Via Cesare Beccaria 23
  • Berlin

    Leipziger Platz 15
  • Paris

    141, Avenue de Wagram
  • Sao Paulo

    Rua José Versolato 111
  • Madrid

    C/Manuel Tovar, 42-2º