An omnichannel Disease Awareness campaign designed to help parents and HCPs to understand the risks associated with chickenpox and explore all management, treatment and preventative options available.
Our lovable character ‘Dotty’ has captured the attention of parents and kids alike, putting a friendly, loveable face to helping parents understand what to expect from chickenpox and how to prepare in advance.
The campaign has been a huge success with the website stats smashing all previous expectations, with nearly 2 million impressions and 8,000 users a week. The campaign is being rolled out throughout Europe in 2019.
She’s the boss
With ever-growing competition within the veterinary corporate industry, XLVets approached Purple to help reinforce their position as a community of independent vets, with the final goal of accelerating new member acquisition. Purple developed a creative campaign, promoting the positioning of XLVets and the benefits that would entice potential members to join the XLVets community.
LIVE WITH IT
iDetail with tailored story flows enables the sales force to tell the Reason to Believe story effectively to each HCP. Challenging the boundaries of pharmaceutical creativity with a bold head line and unique patient imagery.
The end result was a campaign that the KAM team felt better supported changing behaviour and perception. Patient imagery warmly captures the idiosyncrasy of unique individuals – complete with their own, well defined identity.
Galliprant launch campaign
Elanco’s revolutionary new treatment for osteoarthritis in dogs needed a radical launch campaign, and Purple were brought on board to pull it off.
We had to do things differently: our mechanism of action video married the creative campaign with 3D animation, telling vets the story in a way they couldn’t miss.
We exceeded targets for email sign-ups, and the salesforce now lead their calls with the video to showcase just how revolutionary Galliprant is.
At Purple, we’re more than just Veeva experts. We’re end-to-end marketing specialists. We’re strategists, writers, designers and developers who recognize Veeva as a platform to tell the wider story, so we’re more than ready for your Veeva challenge.