Data & Insights

In this digital and data enabled world, there is no excuse for not knowing what your customers want or need.

By combining complementary data sets such as our clients’ own customer data, social listening, digital analytics and primary research data, we are able to explore patterns, model behaviours and build segments and personas to better understand your market, audiences and opportunities, informing effective marketing, brand, digital and data strategies and plans.


Original market research activity is essential in ensuring your business keeps up with market trends, measuring customer satisfaction and maintaining your competitive edge.

By conducting primary and secondary quantitative or qualitative research either online or through focus groups, we are able to help identify potential new customer segments, better understand your existing customers, develop effective strategies for your business, identify market opportunities and test creative concepts and messaging.

Customer Experience & User Experience

Your customers’ perception of your brand, product or service is largely informed by their experience from a total end-to-end customer journey (CX) point of view, or from their interactions with your product or service (UX).

By utilising data, insight, analytics and research, our team of strategists work with our clients to map their full customer journey and optimise performance at an application level through effective user experience design.

Brand Strategy & Branding

An effective brand strategy is a long-term investment in your image. It brings your competitive positioning to life and will work to build an overall perception of you in the minds of your prospects and customers.

By helping our clients develop the physical experience (CX and UX), along with their visual identity (logo, colour palettes, imagery) and messaging (language, tone of voice, value proposition), we are able to influence how their brands talk to the world and create an ownable brand experience customers will remember.

Communications Strategy

By fully understanding your marketplace and your competitors we are able to define and shape strategies that will ensure your product or service proposition reaches your target market and delivers results.

By making media integral to the creative concept we ensure that your campaigns have the best possible chance of delivering against their potential. Combining our skills in media planning, channel mapping, digital and social media, we are able to build out effective marketing communications strategies focused on making your marketing objectives a reality.

Conceptual Creative

The foundations of making communications that actually work are grounded on imaginative and big creative ideas that are designed to capture your audiences’ interest, influence their behaviours and drive emotional responses.

By engaging our true craft and championing imagination in our strategic creative team, we work with our clients to develop unifying themes, effective messaging frameworks, persuasive copy and headlines, powerful propositions and inspirational visual creative. All designed to deliver meaningful brand stories across multiple channels and inspire your customers to take action.

Get in touch and see how Purple can
brighten your business prospects.

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