IBM Cyber Resilience
To showcase its Cyber Resilience service at international conferences, IBM needed more than a PowerPoint deck to highlight the consequences of cybercrime. Interrupted with footage of actors simulating two cyberattack scenarios, Purple produced an immersive presentation which called on audiences to resolve the issues live with the presenter, transforming the content into an arresting piece of experiential storytelling.
Avios Card-Linking Campaign
With no loyalty card required at checkout, Avios card linking works like magic. Magic became the key to creating an integrated campaign that began with a targeted DM piece containing a mysterious locked safe. To unlock the safe, recipients were invited to take part in an online illusion, taking prospects on a seamless journey from physical activation to online engagement.
IBM RSPCA Video
Purple produced a short video case study to bring IBM's digital engagement work with the RSPCA to life.
Starring the RSPCA's support staff and canine house guests, the short film shows how a strategic approach to digital marketing can connect supporters, driving rehoming and fundraising activities.
We blend inbound and website marketing, content, social media, experiential and paid advertising to generate demand that supports your entire marketing and sales cycle.
Purple offers a broad range of solutions to help establish, develop and enhance channel programmes across all levels in your supply chain ecosystem.
Our strategic approach builds out from human insight to create a journey of online and offline experiences that directly activate specific decision makers.
Whatever your market sector, we can support you on your bid journey and turn prospects into sales by ensuring your tenders stand out from the crowd.
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Committed to the delivery of your business vision and goals, let us help you mobilise your workforce as an army of advocates, with effective communications that win support and transform company culture.
We’ll equip your sales team with the tools, technology and content they need to nurture valuable new customers and prospects at every stage of the sales funnel.
We're the fourth-fastest growing B2B agency in the UK, with an award shelf that tells its own story.
We are proud of the industry recognition our B2B team has achieved for creativity, effectiveness, strategy and innovation, including our recent Gold and Silver wins at the 2018 B2B Marketing Awards.
Our business-to-business team comprises client services, strategists, creatives, content curators, media planners and developers.
Thoughts from the team
PURPLE RANKED IN B2B AGENCY BENCHMARKING REPORT 2019
We’re thrilled to announce that Purple has been named #14 in the top UK B2B marketing agencies. A bumper year has seen Purple swiftly climb the rankings from #27 in 2018 to break the top 15, and is also reflected in our position as the fourth fastest growing B2B agency.
Happy birthday to us!
Milestones are great, especially for businesses. It means you’ve achieved a goal and something’s going right. You may have seen Purple is hitting a big milestone in 2018 – ten years of creativity, innovation and amazing clients.