As a 170-strong in-house team, we offer a broad set of marketing expertise across planning and strategy, creative design, copy, social, data, digital, direct marketing and events.
Beyond that, we offer clarity and flexibility: clarity in the human way we talk to B2B audiences and ﬂexibility in our approach to your unique business needs.
With the right blend of inbound and website marketing, content, social media, event marketing and paid advertising, we generate demand that supports your entire marketing and sales cycle.
Working closely with you, we’ll optimise your partnership channels to promote your products or services, expanding your reach and revenue.
Our strategic approach allows us to create and amplify content that engages your audience, builds your reputation and positions your brand in the minds of prospective and existing customers.
Whatever your market sector, we can support you on your bid journey and turn prospects into sales by ensuring your tenders stand out from the crowd.
We will help you inspire and unite your staff by finding new, positive ways of working, creating effective communications and transforming your company culture.
At each stage of the sales funnel, we’ll equip your sales team with the tools, technology and content they need to nurture valuable new customers and prospects.
Avios – Card Linking Campaign
Most consumers are familiar with the Avios loyalty brand. But how do you excite business decision makers to become collection partners?
Our insight came from the seamless way that Avios points are collected. With no loyalty card required at checkout, Avios card linking works like magic. Magic became the key to creating an integrated campaign that began with a targeted DM containing a mysterious locked safe. To unlock the safe, recipients were invited to take part in an online illusion.
The campaign, which was supported with social media, email and a whitepaper, was well received by prospects and clients alike, with the DM alone attracting a 58% open rate.
IBM RSPCA Video
In a recent project, following a decade-long partnership with IBM, Purple produced a short video case study to bring to life IBM’s digital engagement work with the RSPCA.
We wanted to humanise the technology, showing prospects how flexible and applicable a partnership with IBM can be for even the most unlikely of businesses. With the RSPCA’s support staff and canine house guests in starring roles, the short film shows how a strategic approach to digital marketing can connect supporters, driving rehoming and fundraising activities.
The full-length video has had over 706,000 YouTube views to date. Watch it here
Galliford Try – Health & Safety Campaign
Highlighting the importance of safety to on-site staff is a constant challenge. In finding an answer for UK construction business Galliford Try, Purple found that on-site workers tended to focus on their own responsibilities, ignoring potential hazards left by others.
Armed with these insights, Purple took a tongue-in-cheek, ‘communist propaganda’ approach to emphasise personal responsibility for the common good, using iconic imagery to grab the attention of construction personnel.
Purple later updated the idea, this time drawing inspiration from 50s and 60s comics, to create a high-impact suite of materials to inspire the public-spirited hero in all on-site staff.
Our 40-strong B2B team comprises strategists, creatives, content curators, media planners, developers and client services, all with a rich experience in B2B marketing. We draw our inspiration from a wealth of insights, technology and marketing tools used across the broader agency.
Applying different thinking means a fresh perspective and more creative and innovative ways for you to connect with channel partners, employees, prospects and customers.Your B2B client services team
Your B2B Client Services team
Awards and Accreditations
We’re proud to have been recognised for our creativity, effectiveness, strategy and innovation, both for B2B and across the wider markets we serve.
Thoughts from the team
World Photo Day: the importance of imagery in B2B marketing
On 19th August photography lovers across the globe celebrated World Photo Day, with the main aim being to connect with people and celebrate the power of photography.
Why B2B Video Marketing Should Be Your Top Priority for 2018
While consumer brands have long recognised the potential and rewards of video marketing, more and more B2Bs are now following suit.
Get in touch and see out how Purple can brighten your business prospects.
+44 (0)1256 631 660
54 Fenchurch Street