OTC: Missing a marketing trick with pharmacy?
In this article, we’ll look at why pharmacy is uniquely placed to get healthcare back on track and how OTC marketeers can give them the power to do it.
Making social sexy
Fingertips poised over the keyboard ready to ask Dr Google that burning question you’re too embarrassed to ask an actual healthcare professional about? We've all been there.
And this is where the internet, in particular social media, could play a key role in normalising sexual health from an awareness, education, and referral perspective.Read more on this Health thought
Say hello to OTC communications that actually work
From sickness to wellness, intervention to prevention and animal to human – health impacts all of us. Find out how we make OTC communications that can make a difference – and actually work.