OTC: Missing a marketing trick with pharmacy?
In this article, we’ll look at why pharmacy is uniquely placed to get healthcare back on track and how OTC marketeers can give them the power to do it.
Making social sexy
Fingertips poised over the keyboard ready to ask Dr Google that burning question you’re too embarrassed to ask an actual healthcare professional about? We've all been there.
And this is where the internet, in particular social media, could play a key role in normalising sexual health from an awareness, education, and referral perspective.Read more on this Health thought
The chameleon customer: adapting our marketing to meet the ever-changing role of pharmacy
On 6th July 2021, Purple Agency hosted an online panel discussion on how we should adapt our marketing to meet the ever-changing role of pharmacy. The session was interactive and explored ideas and opinions from a varied panel of industry experts.
Check out the full session and find out more.
Say hello to OTC communications that actually work
From sickness to wellness, intervention to prevention and animal to human – health impacts all of us. Find out how we make OTC communications that can make a difference – and actually work.