Purple Agency | Business

Complicated technologies. Convoluted channels. Congested markets. B2B may be complex, but we’ll help you find clarity – in what you say, how you say it, and where.

From autonomous mobile robots and cyber resilience, to 3D motion tracking and smart home controls, we help brands with specialist services talk to specific audiences. How? By combining key insights, big ideas and sharp execution. So, you get communications that actually work. And turn your goals into results.

Full service. Integrated. Collaborative. We’re an agency that helps you…

Stand Out

Demand Generation

Big ideas often come out of small details. That’s why we like our strategy forensic. So, our creative can be more impactful. It’s how you get the campaigns and content you need to stand out from the crowd.

Drive Sales

Sales enablement

Interest is great. But action is better. We use insight, creativity and measurement to make sure every interaction with your customers counts – from well-timed content to face-to-face conversations.

Build Trust

Branding

Your brand is key to your growth. We’ll help you use your unique voice to stay front of mind with customers – and a step ahead of the competition.

Movella

Joining the dots

To make a unique and elegant brand identity

Read the Business case study

IBM

Dramatising the outcomes

An immersive sequel

Read the Business case study

Avios

Conjuring new leads

A magic trick to engage the audience

Read the Business case study

Resideo

The smart way to launch

Disrupting a competitive market.

Read the B2B case study

Croda

Smart Rebranding

Read the Business case study

Honeywell

Honeywell - Global Brand Identity and launch

Read the Business case study

Honeywell

Spectra Product Launch

Read the Business case study

5 simple mistakes that all B2B content marketers are guilty of

You can’t mess with the mantra ‘quality over quantity’. Senior Account Manager Helen Hamilton takes us through 5 simple mistakes that content marketers are guilty of, and how to combat them.

Four product launch failures and what we can learn from them

Put ten people in a room and ask them what Coca-Cola, Apple, Google and Microsoft have in common, and you’ll get a variety of answers. What they probably wouldn’t say is that they’re responsible for some of the worst product flops of all time. Yes, even the biggest brands make mistakes. But what can we learn from them?

ABM or RBM?

Do businesses still see marketing as a ‘nice to have’? Account-based marketing (or ABM) has made headway in this department over the years, with sales, marketing and ops teams coming together to ensure that what a company produces really works as hard as it can, and proves ROI.