ABM is having an identity crisis, according to Danielle Every, our B2B Senior Account Manager. And to fix it, we need to change ABM to RBM, or return-based marketing.show me more
The ‘Frankenstein Approach’ to digital marketing
Our Strategy Director Andrew Woodger tells us how the ‘Frankenstein Approach’ to digital marketing is the way to go.show me more
Why ‘dedicated’ is the new ‘on-site’
Our Client Partnership Director, Andy Thomson, explores why 'dedicated' is the new 'on-site', and how Purple Studios has evolved to create a new normal.show me more
Benefits of an in-house proofing service for agencies
Proof reader David Williams shares some unbelievable copy blunders and discusses the true value of a dedicated, in-house proofing service for agencies.show me more
Purple Health voted Best Healthcare Marketing Specialists
Purple Health took the top spot at the 2020 GHP Healthcare & Pharmaceutical Awards.show me more
Are B2B & B2C marketing really all that different?
Clare Roshier looks at the key differences between B2B and B2C marketing and how the two types can learn from each other.show me more
Purple Health takes the top spot
PMLive have named Purple Health as the #1 Independent Healthcare Agency.show me more
How to keep the spark in your client-agency relationship
Most clients want to find ‘the one’ – a special agency to share a happy and fulfilling future with.show me more
2020: the year of Digital Transformation?
Lucy Birtwistle from our B2B team has explored how digital acceleration and innovative business practices are the future - and how we can turn the 'new normal' into a 'better normal'.show me more
We are Back-To-Back Winners!
We pleased to announce that Purple Agency have won the Content Strategy & Creation Award at the The Drum Recommends Digital Awards for the second year in a row.show me more
How COVID-19 has transformed B2B Marketing
Nothing in living memory has had such a far-reaching impact in such a short space of time as COVID-19. How will B2B marketers manage the challenge and proactively plan for the future?show me more
5 tips on how to be successful in client services
Lucy Birtwistle from our B2B team offers up her top tips for the skills required to be successful in a client services role.show me more
My First 3 Months at Purple Agency
A first person account of joining Purple Agency, only to have to adapt to the 'new normal' at home due to Covid-19.show me more
Have you met Gary?
Meet Gary, Purple's newest creation and the face of the Motor Neurone Disease Association’s campaign to enable faster diagnosis of motor neurone disease.show me more
AWARD WIN! Every Second Counts: B2B Martech Awards 2020
Purple Agency and IBM campaign - Every Second Counts - has won the 'Best Use of Martech for Live Events' category at B2B Marketing's Martech Awards.show me more
Read Purple's updates on the ongoing pandemic.show me more
Purple Agency are giving back to the local community
A day in the life of...a first-person account of volunteering in the local community.show me more
Every Second Counts: B2B Martech Awards shortlist is out!
Purple and IBM campaign has been nominatedshow me more
How can an integrated agency manage and leverage its internal digital capability?
How Purple as an integrated agency manage and leverage their internal digital capabilityshow me more
Purple Agency ranked in B2B Marketing Benchmark Report 2020
Purple is ranked in UK and international benchmarking report 2020show me more
The results are in…where do Purple rank in the healthcare sector?
Purple Agency are #3 in PMLive ratings!show me more
Drumroll please - Purple Agency win Content Creation/Strategy award
Purple Agency win at global marketing awards!show me more
Best marketing automation solution?
Purple were honoured to attend the Apteco annual user group conference, ‘Apteco Live’ last month held at RIBA, London.show me more
Combatting falling sales through a Single Customer View
Can a Single Customer View database help businesses buck the trend of declining sales and customer engagement?show me more
PURPLE RANKED IN B2B AGENCY BENCHMARKING REPORT 2019
Purple has been named #14 in the top UK B2B marketing agencies 2019.show me more
Why B2B Video Marketing Should Be Your Top Priority for 2018
Why B2B Video Marketing Should Be Your Top Priority for 2018show me more
What can digital tools do for pharma?
Digital tools and techniques have changed the face of marketing over the last decade, bringing new and innovative ways to communicate with customers.show me more