ABM is having an identity crisis, according to Danielle Every, our B2B Senior Account Manager. And to fix it, we need to change ABM to RBM, or return-based marketing.

Our Strategy Director Andrew Woodger tells us how the ‘Frankenstein Approach’ to digital marketing is the way to go.

Our Client Partnership Director, Andy Thomson, explores why 'dedicated' is the new 'on-site', and how Purple Studios has evolved to create a new normal.

Proof reader David Williams shares some unbelievable copy blunders and discusses the true value of a dedicated, in-house proofing service for agencies.

Purple Health took the top spot at the 2020 GHP Healthcare & Pharmaceutical Awards.

Clare Roshier looks at the key differences between B2B and B2C marketing and how the two types can learn from each other.

PMLive have named Purple Health as the #1 Independent Healthcare Agency.

Most clients want to find ‘the one’ – a special agency to share a happy and fulfilling future with.

Lucy Birtwistle from our B2B team has explored how digital acceleration and innovative business practices are the future - and how we can turn the 'new normal' into a 'better normal'.

We pleased to announce that Purple Agency have won the Content Strategy & Creation Award at the The Drum Recommends Digital Awards for the second year in a row.

Nothing in living memory has had such a far-reaching impact in such a short space of time as COVID-19. How will B2B marketers manage the challenge and proactively plan for the future?

Lucy Birtwistle from our B2B team offers up her top tips for the skills required to be successful in a client services role.

A first person account of joining Purple Agency, only to have to adapt to the 'new normal' at home due to Covid-19.

Meet Gary, Purple's newest creation and the face of the Motor Neurone Disease Association’s campaign to enable faster diagnosis of motor neurone disease.

Purple Agency and IBM campaign - Every Second Counts - has won the 'Best Use of Martech for Live Events' category at B2B Marketing's Martech Awards.

Read Purple's updates on the ongoing pandemic.

A day in the life of...a first-person account of volunteering in the local community.

Purple and IBM campaign has been nominated

How Purple as an integrated agency manage and leverage their internal digital capability

Purple is ranked in UK and international benchmarking report 2020

Purple Agency are #3 in PMLive ratings!

Purple Agency win at global marketing awards!

Purple were honoured to attend the Apteco annual user group conference, ‘Apteco Live’ last month held at RIBA, London.

Can a Single Customer View database help businesses buck the trend of declining sales and customer engagement?

Purple has been named #14 in the top UK B2B marketing agencies 2019.

Why B2B Video Marketing Should Be Your Top Priority for 2018

Digital tools and techniques have changed the face of marketing over the last decade, bringing new and innovative ways to communicate with customers.