As part of Adare International, a global marketing services business, we’re proud to work with some of the world’s biggest brands, supporting them across 31 countries.
Our hybrid agency model blends on site client teams with our unique combination of technology, creativity, digital and data expertise. Together they ensure that brand experiences are delivered consistently, professionally and efficiently across any channel.
With sector expertise in technology, healthcare, leisure, charity and publishing, Purple’s client roster includes the Financial Times, IBM, MSD, Mitchells & Butlers, Canon, Huawei, Honeywell and Pfizer.
Mitchells & Butlers is the UK's largest operator of restaurants, pubs and bars. They operate 18 brands, each with their own digital and social campaign activities, and two full seasonal refreshes across 1,600 venues nationally. Our hybrid agency model fits perfectly. We provide artworking, design, digital and social media resources located onsite with their brand teams, supported by specialists and additional capacity offsite when needed. From artworking Mitchells & Butlers' entire portfolio of menus to providing social and digital strategy and insight to key brands, Purple has the skills and scale to satisfy Mitchells & Butlers' ever growing marketing needs.
This is an example of a fully integrated hybrid relationship. At its heart is a fully functioning onsite studio located in Mitchells & Butlers' Birmingham head office. This provides a highly efficient local artworking service and a growing creative, social and digital capability. The onsite function is supported by our central strategy, planning, social and creative teams and our UK production hub.
Our hybrid working model means we can respond quickly to almost any marketing need, and control the delivery of a complex portfolio of content, collateral and campaigns. Being onsite means closer collaboration, more visibility and being able to provide dedicated support to any of Mitchells & Butlers' high street brands, including Harvester, Sizzling pubs, O'Neill’s and All Bar One to name but a few.
Veeva is the leading CRM software used by healthcare and pharmaceutical companies globally. Using this marketing platform, brands are able to develop digital dialogue directly with individual healthcare professionals, allowing them to share secure and compliant information quickly.
Purple is one of only nine agencies in the UK to receive a Level 4 Certification in the software, enabling our healthcare team to expertly deliver four of Veeva’s specialist software solutions – CLM, Engage, CoBrowse and Approved Email.
Using Veeva, we can create dynamic detail aids with inbuilt interactive elements such as surveys and cost calculators. Clients can also host remote meetings with secure screen sharing.
With Veeva’s inbuilt tracking and reporting capabilities, it can provide real-time marketing information that can be fed back to marketers and sales reps, delivering insight into the way digital communications are received and engaged with.
As a Level 4 Certified agency with in-house expertise we have the knowledge and experience to exploit the full capabilities of Veeva and recommend solutions to extract the most value.
We have also developed our own technology to improve the cost and time efficiencies of building presentations and approved emails.
We bring creative thinking and innovation to the world of ethical and healthcare marketing. Our medical creatives, life sciences-qualified medical copywriters, and account managers, bring fresh insight and new perspectives to healthcare communications.
They are supported by discipline experts from across the agency, helping us produce work that is informed by healthcare insight and uses the latest in digital technology and marketing thinking.
From digital detail aids to events, we help our global pharmaceutical clients connect with healthcare professionals, change patient behaviour and deliver improved outcomes.
Meet some of our friendly team of over 200 Purple people. Each of us has specialist expertise in our own field, but we all share a common goal: To deliver a consistent, compelling brand experience to your customers wherever they are.
Treina Smyth
Business Development Manager
Andrew Woodger
Data and Planning Director
James Mayfield
Creative Director
Nikki Murray
International Client Services Director
Piers Eccleston
Copy Lead
Gemma Goodman
HR Business Partner
Nicky Perkins
Operations Director
Steve Shaw
Managing Director, Agency Services
Paul Carnell
Web Development Team Leader
Nick Dudley
Senior Account Executive
Kathryn Tilling
Digital Content Manager
Veena Tailor
Account Manager
Sandra Tyrrell
Project Manager
Darren Henwood
Account Executive
Dan Vear
Senior Designer
Chris Laakvand
Art Director
Leigh Ansell
Medical Copywriter
Lyn Murphy
Healthcare Proofreader and Editor
Kirsty Mead
Senior Account Manager
Harriet Cornelius
Account Manager
Dan French
Artworker
Helen Hamilton
Senior Account Executive
Rhianna MacGregor
Account Executive
Shane Brown
Creative Lead
If you think you have what it takes to be a Purple person, please check out the current vacancies in the Purple Agency.
Of course, we are proud to have regular industry recognition for our creativity and innovation, especially those awards based on delivering outstanding results, as voted for by our clients.
B2B Marketing 2018
RAR Digital 2017
RAR 2017
Queen's Award for Enterprise
PM Awards 2017
DBM 2016
FastStats Finalist 2015
We are a sociable, approachable bunch and we’d love to hear from you.
