We’re a hybrid marketing agency focused on expertly producing content, collateral and campaigns internationally.

About us

As part of Adare International, a global marketing services business, we’re proud to work with some of the world’s biggest brands, supporting them across 31 countries.

Our hybrid agency model blends on site client teams with our unique combination of technology, creativity, digital and data expertise. Together they ensure that brand experiences are delivered consistently, professionally and efficiently across any channel.

With sector expertise in technology, healthcare, leisure, charity and publishing, Purple’s client roster includes the Financial Times, IBM, MSD, Mitchells & Butlers, Canon, Huawei, Honeywell and Pfizer.

Recent work

Mitchells & Butlers

Mitchells & Butlers is the UK's largest operator of restaurants, pubs and bars. They operate 18 brands, each with their own digital and social campaign activities, and two full seasonal refreshes across 1,600 venues nationally. Our hybrid agency model fits perfectly. We provide artworking, design, digital and social media resources located onsite with their brand teams, supported by specialists and additional capacity offsite when needed. From artworking Mitchells & Butlers' entire portfolio of menus to providing social and digital strategy and insight to key brands, Purple has the skills and scale to satisfy Mitchells & Butlers' ever growing marketing needs.

Discover more about Mitchells & Butlers

This is an example of a fully integrated hybrid relationship. At its heart is a fully functioning onsite studio located in Mitchells & Butlers' Birmingham head office. This provides a highly efficient local artworking service and a growing creative, social and digital capability. The onsite function is supported by our central strategy, planning, social and creative teams and our UK production hub.

Mitchells & Butlers case study image
Mitchells & Butlers case study image
Mitchells & Butlers case study image
Mitchells & Butlers case study image

Our hybrid working model means we can respond quickly to almost any marketing need, and control the delivery of a complex portfolio of content, collateral and campaigns. Being onsite means closer collaboration, more visibility and being able to provide dedicated support to any of Mitchells & Butlers' high street brands, including Harvester, Sizzling pubs, O'Neill’s and All Bar One to name but a few.

MSD

Purple works with six of the world’s top ten global healthcare brands – including MSD. We produce specialist healthcare content, collateral and campaigns for professional and patient audiences. Our pharma and healthcare work ranges from print and digital adaptation to medical writing and new creative concept design. Projects undertaken include, digital detail aid content creation, patient support programmes, medical communications, and meeting event design & management.

Discover more about MSD

We work from the UK, offices in key European locations and client onsite teams. This hybrid approach means we deliver international programmes quickly and efficiently across multiple markets. Whether working on strategic creative, new assets for existing campaigns or updating current marketing materials, all work is delivered in accordance with brand guidelines and local regulatory requirements.

MSD case study image

Purple was tasked with revitalising the core campaign concept for MSD UK’s Elocon psoriasis skin cream and ointment. Purple put its finger on the ‘once daily’ key competitive claim, using a simple, alliterative line and a new photographic focus to showcase the product benefit to healthcare practitioners.

Healthcare

Improving outcomes in healthcare marketing.

We bring creative thinking and innovation to the world of ethical and healthcare marketing. Our medical creatives, life sciences-qualified medical copywriters, and account managers, bring fresh insight and new perspectives to healthcare communications.

They are supported by discipline experts from across the agency, helping us produce work that is informed by healthcare insight and uses the latest in digital technology and marketing thinking.

From digital detail aids to events, we help our global pharmaceutical clients connect with healthcare professionals, change patient behaviour and deliver improved outcomes.

What can we do for you?

  • Hybrid Working

    The best of both worlds

    Purple is an agency focused on efficient delivery and marketing effectiveness. We work with both marketing and procurement teams to design ways of working that deliver transparency, responsiveness, cost efficiency and creative excellence at a global scale.

    Our hybrid agency model means working the way that’s most efficient for you; blending dedicated onsite resources with our local agency teams in the countries you serve. All supported by our discipline specialists working internationally from our UK agency hub.

    Hybrid working means giving you access to all the resources and expertise you’d expect from a truly global integrated agency, and putting them precisely where you need them.

    Hybrid working means speed, efficiency and global consistency.

  • Creativity

    Inspired by ideas

    At our heart we are a creative agency. We think, we imagine and we create.

    To us creativity is about generating great ideas and bringing them to life as beautifully crafted content, collateral and campaigns.

    We love digital innovation too. Its possibilities excite us and encourage us to explore new and inventive ways of connecting with people.

    Above all, we are passionate about finding the best ways to engage, captivate and influence your audiences - winning both their hearts and their minds.

  • Marketing Technology

    Smarter insights, faster deployment

    Intelligent use of technology drives marketing efficiency and effectiveness.

    The Purple data team are FastStats experts. We build databases that turn data into insight and deliver real-time triggered communications using the PeopleStage marketing automation platform.

    Our digital team live and breathe analytics, optimising your digital presence and tracking what’s trending across social media.

    We even use technology to help us work more efficiently. From digital asset management to workflow and online proofing, we use technology to manage the process and make working together a more collaborative experience.

  • Our Way of Working

    It’s all about you.

    You want to work with a team of smart, enthusiastic, creative people. You rightly expect dedicated, professional account management who listen, respond and, who you’ll enjoy working with.

    Above all, you want accountability and a proven process. One that keeps control of the budget and delivers results again and again.

    Well that’s our way of working too.

People

Meet some of our friendly team of over 200 Purple people. Each of us has specialist expertise in our own field, but we all share a common goal: To deliver a consistent, compelling brand experience to your customers wherever they are.

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Nicky Perkins

Operations Director

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Andrew Woodger

Data and Planning Director

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Nikki Murray

International Client Services Director

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Colette Murphy

Healthcare Client Services Director

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Treina Smyth

Business Development Manager

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Gemma Goodman

HR Business Partner

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James Mayfield

Creative Director

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Robert Andersen

Head of Digital

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Steve Shaw

Managing Director, Agency Services

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Nick Dudley

Senior Account Executive

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Gemma Craig

Senior Account Director

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Leigh Ansell

Medical Copywriter

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Isabelle Hawker

Account Director

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Katie Klingenfus

Senior Account Manager

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Veena Tailor

Account Manager

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Samantha Alderman

Digital Media Manager

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Sara Sajaniemi

Account Manager

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Rhianna MacGregor

Account Executive

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Lyn Murphy

Healthcare Proofreader and Editor

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Rowan Softley

Medical Writer

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Richard Larden

Senior Digital Artworker

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Paul Carnell

Web Development Team Leader

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Darren Henwood

Account Executive

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Emma Gee

Account Director

Opportunities

If you think you have what it takes to be a Purple person, please check out the current vacancies in the Purple Agency.

Awards

Of course, we are proud to have regular industry recognition for our creativity and innovation, especially those awards based on delivering outstanding results, as voted for by our clients.

 

RAR Digital 2017

RAR Digital 2017

RAR 2017

RAR 2017

B2B Marketing 2016

B2B Marketing 2016

DBM 2016

DBM 2016

Queen's Award for Enterprise

Queen's Award for Enterprise

FastStats Finalist 2015

FastStats Finalist 2015

Wirehive Top 4

Wirehive Top 4

ABPI
Prince2
Veeva
Apteco
QuintilesIMS2
Investors in people

Contact

We are a sociable, approachable bunch and we’d love to hear from you.

Basingstoke

Lilly House
Priestley Road
Basingstoke
RG24 9LZ
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London

St Magnus House
3 Lower Thames Street
London
EC3R 6HD
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  • Rome

    Via Cesare Beccaria 23
  • Berlin

    Leipziger Platz 15
  • Paris

    141, Avenue de Wagram
  • Sao Paulo

    Rua José Versolato 111
  • Madrid

    C/Manuel Tovar, 42-2º
The Purple Agency

Copyright © 2017 Adare International Ltd. All rights reserved.