We’re a hybrid marketing agency focused on expertly producing content, collateral and campaigns internationally.

About us

As part of Adare International, a global marketing services business, we’re proud to work with some of the world’s biggest brands, supporting them across 31 countries.

Our hybrid agency model blends on site client teams with our unique combination of technology, creativity, digital and data expertise. Together they ensure that brand experiences are delivered consistently, professionally and efficiently across any channel.

With sector expertise in technology, healthcare, leisure, charity and publishing, Purple’s client roster includes the Financial Times, IBM, MSD, Mitchells & Butlers, Canon, Huawei, Honeywell and Pfizer.

Recent work

Mitchells & Butlers

Mitchells & Butlers is the UK's largest operator of restaurants, pubs and bars. They operate 18 brands, each with their own digital and social campaign activities, and two full seasonal refreshes across 1,600 venues nationally. Our hybrid agency model fits perfectly. We provide artworking, design, digital and social media resources located onsite with their brand teams, supported by specialists and additional capacity offsite when needed. From artworking Mitchells & Butlers' entire portfolio of menus to providing social and digital strategy and insight to key brands, Purple has the skills and scale to satisfy Mitchells & Butlers' ever growing marketing needs.

Discover more about Mitchells & Butlers

This is an example of a fully integrated hybrid relationship. At its heart is a fully functioning onsite studio located in Mitchells & Butlers' Birmingham head office. This provides a highly efficient local artworking service and a growing creative, social and digital capability. The onsite function is supported by our central strategy, planning, social and creative teams and our UK production hub.

Mitchells & Butlers case study image
Mitchells & Butlers case study image
Mitchells & Butlers case study image
Mitchells & Butlers case study image

Our hybrid working model means we can respond quickly to almost any marketing need, and control the delivery of a complex portfolio of content, collateral and campaigns. Being onsite means closer collaboration, more visibility and being able to provide dedicated support to any of Mitchells & Butlers' high street brands, including Harvester, Sizzling pubs, O'Neill’s and All Bar One to name but a few.

Veeva

Veeva is the leading CRM software used by healthcare and pharmaceutical companies globally. Using this marketing platform, brands are able to develop digital dialogue directly with individual healthcare professionals, allowing them to share secure and compliant information quickly.

Purple is one of only nine agencies in the UK to receive a Level 4 Certification in the software, enabling our healthcare team to expertly deliver four of Veeva’s specialist software solutions – CLM, Engage, CoBrowse and Approved Email.

Discover more about Veeva

Using Veeva, we can create dynamic detail aids with inbuilt interactive elements such as surveys and cost calculators. Clients can also host remote meetings with secure screen sharing.

With Veeva’s inbuilt tracking and reporting capabilities, it can provide real-time marketing information that can be fed back to marketers and sales reps, delivering insight into the way digital communications are received and engaged with. 

Veeva case study image
Veeva case study image
Veeva case study image
Veeva case study image

As a Level 4 Certified agency with in-house expertise we have the knowledge and experience to exploit the full capabilities of Veeva and recommend solutions to extract the most value.

We have also developed our own technology to improve the cost and time efficiencies of building presentations and approved emails.

Huawei Creators

Purple started working with Huawei as its UK and Ireland adaptation and localisation agency, making global materials fit for purpose for a UK market. Now, Purple handles the POS, promotional marketing and social media assets for the tech company, playing a strategic and operational role in its campaign messaging across digital channels.

Discover more about Huawei Creators

Huawei Creators

Huawei has developed into a premium mobile phone manufacturer, with their smartphones and other mobile devices increasing in popularity year on year.

The tech company was looking for a way to engage with a younger audience on campus to enhance the awareness of their mobile range. Purple explored the motivations of generation Z to develop of series of activations that tapped into the psyche of young people today.

Huawei Creators case study image
Huawei Creators case study image

Instead of a traditional brand ambassador campaign, Purple developed the concept of #HuaweiCreators to recruit passionate, creative and social students who could engage with the brand and spread the word organically. Students from four universities across the UK competed to become a Huawei Creator, in return for the latest Huawei tech and the possibility of an internship.

The integrated campaign included strategy, branding, digital, experiential and social.

Healthcare

Improving outcomes in healthcare marketing.

We bring creative thinking and innovation to the world of ethical and healthcare marketing. Our medical creatives, life sciences-qualified medical copywriters, and account managers, bring fresh insight and new perspectives to healthcare communications.

They are supported by discipline experts from across the agency, helping us produce work that is informed by healthcare insight and uses the latest in digital technology and marketing thinking.

From digital detail aids to events, we help our global pharmaceutical clients connect with healthcare professionals, change patient behaviour and deliver improved outcomes.

What can we do for you?

People

Meet some of our friendly team of over 200 Purple people. Each of us has specialist expertise in our own field, but we all share a common goal: To deliver a consistent, compelling brand experience to your customers wherever they are.

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Andrew Woodger

Data and Planning Director

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Gemma Goodman

HR Business Partner

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Nicky Perkins

Operations Director

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Robert Andersen

Head of Digital

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Colette Murphy

Healthcare Client Services Director

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Steve Shaw

Managing Director, Agency Services

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Treina Smyth

Business Development Manager

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Nikki Murray

International Client Services Director

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James Mayfield

Creative Director

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Harriet Cornelius

Account Manager

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Sandra Tyrrell

Project Manager

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Rowan Softley

Medical Writer

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Richard Larden

Senior Digital Artworker

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Nick Dudley

Senior Account Executive

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Zoe Lock

Senior Account Manager

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Veena Tailor

Account Manager

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Darren Henwood

Account Executive

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David Williams

Proofreader

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Jade De’Ath

Account Manager

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Lyn Murphy

Healthcare Proofreader and Editor

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Emma Gee

Account Director

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Nigel Sweasey

Studio Manager

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Dan Vear

Senior Designer

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Stuart Pearson

Systems Project Manager

Opportunities

If you think you have what it takes to be a Purple person, please check out the current vacancies in the Purple Agency.

Awards

Of course, we are proud to have regular industry recognition for our creativity and innovation, especially those awards based on delivering outstanding results, as voted for by our clients.

 

RAR Digital 2017

RAR Digital 2017

RAR 2017

RAR 2017

B2B Marketing 2016

B2B Marketing 2016

DBM 2016

DBM 2016

Queen's Award for Enterprise

Queen's Award for Enterprise

FastStats Finalist 2015

FastStats Finalist 2015

Wirehive Top 4

Wirehive Top 4

ABPI
Prince2
Veeva
Apteco
QuintilesIMS2
Investors in people

Contact

We are a sociable, approachable bunch and we’d love to hear from you.

Basingstoke

Lilly House
Priestley Road
Basingstoke
RG24 9LZ
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London

St Magnus House
3 Lower Thames Street
London
EC3R 6HD
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+44 (0)1256 631 660